Programs

Education Economic Zones (EEZs)

Economic Education Zones (EEZ)
Platform for Government-Industry-Academe (GIA)
Public-Private Partnership (PPP) in
State Universities and Colleges (SUCs)

Concept Paper by
OSCAR A. TORRALBA
Chair, MAP Agri-Business and Countryside Development Committee

1. Historical Perspective

1.1. Stanford University

Google, Hewlett Packard, Sun Microsystems are among many pioneer breakthroughs in information and communications technology (ICT) born out of the twin economic zones carved out of Stanford University campus of 8,800 acres:

1.1.1. The Stanford Industrial Park (SIP)
1.1.2. Stanford Research Park (SRP)

Since their establishment in 1951, SIP and SRP have been the hubs of a thousand companies attracted to locate inside these economic parks and in nearby communities co-evolving with Stanford University, the father of the Silicon Valley.

The economic value attributable to SIP/SRP immensely benefits the university over the long term from its share in IPR (International Property Right), land leases for 99 years, employment for its graduates, R/D (Research and Development) consultancy for its faculty, worldwide prestige of the university for its culture of excellence in education and successful linkage of its R/D to societal needs and viable investments of its industrial partners.

Silicon Valley, being the â€œscience linkâ€ of the university economic zones, thrives in innovation that drives the economy of the USA and globally in ICT, biotechnology and natural sciences.

1.2. Japanese Universities

The government owns the prestigious universities in Japan recently restructured into â€œindependent administrative agenciesâ€ in order to allow flexibility in their R/D and IPR linkage with industry. Previously, these state universities and colleges (SUCs) were merely embedded in the government bureaucracy and without separate corporate identities to be able to conclude partnership with private sector and transfer IPR to industrial partners.

In order to catch up with the USA technology edge and shorten lead time to market new innovations, the Japanese government encouraged key industries to tap Japan IVY league for R/D and technology transfer. Thus, the Japanese SUCs established headquarters or districts within their campuses purposely for their industrial partners to locate their own R/D and technology transfer office.

These HQ and districts, besides their traditional student recruitment purposes, serve as business incubation for SME and start-up ventures eventually linked to large conglomerates under the Japanese Zaibatsu Clustering System.

1.3. The University of the Philippines (UP)

The UP Techno-hub, registered with the PEZA (Philippine Economic Zone Authority) in 2006, is home of knowledge-based BPOs (Business Process Outsourcing), IT based enterprises and related service providers since its opening in 2008/2009. The hub of 37 hectares, earmarked from the original UP North Science Technology Park, was developed with Ayala Land Inc. under a 25-year lease agreement with UP.

The development plan of the UP-Techno Hub as an economic zone envisions a modern cluster of educational institutions, knowledge based locators with local and foreign principals, commercial and financial establishments catering to the North Triangle area in Metro Manila, a cost-effective and convenient alternative location made possible with ICT connectivity.

The UP Techno-Hub rising from century old idle land grant of the premier state university is an instructive example of PPP amongst the GIA towards the shared goal of development for prosperity for the Filipino.

1.4. Mutual Necessities and Benefits

The experiences of Stanford University, Japanese universities and the UP were driven by common motivations:

1.4.1. to fulfill their respective mission to make education relevant to the needs of society

1.4.2. to realize the economic value of resource endowments by the government and private patrons and use proceeds in furtherance of HEI (Higher Education Institutions) mission

1.4.3. to facilitate the transfer of the wealth of knowledge born out of the university into useful and commercial applications for the benefit of stakeholders: the academe, students, community, industry, country and humanity.

Thus, economic zones earmarked from the campuses and natural resource endowments of HEI have proven to be viable platforms for long term GIA cooperation and PPP.

2. Paradigm Shift for SUC

2.1. Compelling Factors

Globalization of markets and budget deficits are contending realities forcing intense competition for opportunities and for priority in fiscal allocation. The predicament of Philippine SUC is aggravated by the onset of regional agreements on mutual academic and professional recognition, the SUC handicap to raise tuition fees corresponding to inflation and market forces, and the imminent impact of bulging population in SUC enrollment.

Over and above these constraints are clear and present risk factors peculiar to Philippine environment urging for an integrated and sustainable strategy corresponding to fast growing population, poverty, basic services, ecology conservation.

Can we produce enough and feed 200 million Filipinos by 2040 in the face of global rise in food prices and uncertainties due to climate change?

Can we generate enough jobs in the countryside where 70% of the Filipino poor reside? Productivity in manpower, land and marine resources in the rural areas has great potential opportunities to alleviate poverty.

Thus, the imperative for innovative approach in coping with such realities, with a balance consideration to the obligation of the government to SUC, the social and developmental purposes of education, the demands of industry, the needs of society and the role of the private sector being the engine of economic growth.

PPP under a corporate structure of an education economic zone (EEZ) is the feasible path to enhance SUC viability and competitiveness over the long term as shown in the above experiences and modalities.

3. Vision of EEZ for SUC

Productivity and competitiveness shall guide and drive the development of SUC natural resource endowments and commercial application of SUC research knowledge in an economic zone environment with strong private sector participation for long term cooperation with SUC.

Clustering of locators brings into the economic zone their capital, technology, support services and management expertise, to realize the greatest productivity of SUC land and sea grants as well as research knowledge.

Thus, thousands of hectares of land and sea grants, together with SUC social, educational, technical and research infrastructure shall be harnessed into productive uses aligned to the government agenda for food security and job generation.

The private sector, being the key driver of economic growth, shall be encouraged to provide capital for development, technology, farm inputs, market access, entrepreneurial spirit and business management expertise, under the corporate umbrella of an EEZ.

SUC endowed with abundant land and sea grants, competency in instruction and research in agriculture, fishery, forestry, animal science, shall be registered as an Education Ecozone for Agribusiness.

SUC endowed with resources and competencies compatible to the factors of success for competitive knowledge-based enterprises, such as BPO and related service providers, shall be registered as Education Ecozone for ICT.

Whenever feasible, an SUC Ecozone can be the hub for both Agribusiness and ICT industries.

Thus, the EEZ in SUC shall be the institutional platform with a corporate structure for an integrated, systematic, sustainable synergy among the GIA stakeholders, pursuing their respective primary goals in a cooperative policy environment for the development and governance of the EEZ.

4. Legal Policy Framework for EEZ

4.1. The Philippine Constitution declaration of principles and state policies (Article II):

Section 17: The state shall give priority to education, science and technology, arts, culture and sports to foster patriotism and nationalism, accelerate social progress and promote total human liberation and development

Section 20: The state recognizes the indispensable role of the private sector, encourages private enterprise and provides incentives to needed investments.

Section 1 (Article XII): The goals of the national economy are a more equitable distribution of opportunities, income and wealthâ€¦and an expanding productivity as the key to raising the quality of life for all, especially the under-privileged.

The state shall promote industrialization and full employment based on sound agricultural development and agrarian reform, through industries that make full use of human and natural resources and which are competitive in both domestic and foreign markets.

In pursuit of these goals, all sectors of the economy and all regions of the country shall be given optimum opportunity to develop. Private enterprises, including corporations, cooperatives and similar collective organizations shall be encouraged to broaden the base of their ownership.

4.2. The Higher Education Act of 1994 (RA 1772) declaration of policies:

Section 2: state supported institutions of higher learning shall gear their programs to national, regional or local development plans â€¦

Section 8: devise and implement resource development schemes â€¦

Section 10: direct or redirect purposive research by institutions of higher learning to meet the needs of agro-industrialization and developmentâ€¦

4.3. The Higher Education Modernization Act of 1997 (RA 8292) declaration of policy:

Section 2: to establish, maintain and support a complete, adequate and integrated system of education relevant to the needs of the people society.

Section 4/par r: to enter into joint ventures with business and industry for the profitable development and management of the economic assets of the college or institution, the proceeds from which to be used for the development and strengthening of the college or university.

Section 4/par s: to develop consortia and other forms of linkages with local government units, institutions and agencies, public and private, local and foreign, in furtherance of the purposes and objectives of the institutions.

Section 4/par u: to set up modern and innovative modes of transmitting knowledge such as the use of information technology, dual system for the promotion of greater access to higher education

4.4. The Agriculture and Fishery Modernization Act (AFMA-RA 8435)

Pursuant to Sec. 66 of AFMA, the CHED in coordination with the DA (Department of Agriculture) and other agencies was mandated to establish a National Agriculture and Fishery Education System (NAFES) for the purposes of a complete and integrated system of Agriculture and Fishery Education (AFE) to ensure sustainability and competitiveness at all levels of AFE.

Thus, CHED issued CMO 18/32 series of 2009 and CMO 25 of 2010 identifying 31 National Universities and Colleges for Agriculture and Fishery (NUCAF) with 81 Provincial Institutes of Agriculture and Fishery (PIAF).

5. The Management Policy Framework for EEZ

Good governance principles and practices shall guide the administration of the EEZ and conduct of locators.

The management of the Ecozone as a corporate entity shall be separate and autonomous from the management of the academic affairs of the SUC and shall not infringe on academic freedom.

Locators shall abide by the terms and conditions of their respective agreement with the Ecozone developer and administrator.

Likewise, the Ecozone developer and each locator shall comply to the conditions of their respective registration with the PEZA or BOI.

Long-term lease agreements between the developer and the SUC shall conform with government laws and relevant rules for faithful compliance of both parties.

SUC representation in the Board of Directors of the Ecozone or individual locator may be allowed for purposes of coordination in the planning of the Ecozone development, linkages of R/D programs with Ecozone locators, apprenticeship, on the job training (OJT), IPR agreements, promotion of Ecozone to prospective local and foreign locators.

6. Funding policy framework for EEZ

6.1. The SUC shall derive income from the following sources originating from the Ecozone:

6.1.1. Long-term leases of its land and sea grants.
6.1.2. royalties for transferring its IPR to any locator in the Ecozone.
6.1.3. compensation for research engagement subject to SUC internal policy
6.1.4. rental for use of SUC building and laboratory facilities
6.1.5. proceeds from sale of SUC harvest as materials for Ecozone processing
6.1.6. apprenticeship or OJT of students
6.1.7. other sources as compensation for services benefitting the ecozone or proceeds from sale of SUC products to ecozone

6.2. The SUC funds shall not be used for any part of the development cost or for the maintenance of the Ecozone.

6.3. The private sector developer and locators shall be solely responsible for raising the capital needed for the Ecozone development and upkeep.

6.4. The private sector developer and locators shall likewise fund for their respective technology provisions.

6.5. The Ecozone developer shall solely finance the promotion of the Ecozone to prospective locators and funding institutions.

7. Implementation Phase

7.1. CHED, as the principal government agency supervising SUC, shall pass an omnibus resolution advocating the creation of SUC EEZs as a PPP program
7.2. MAP shall campaign for private sector participation.
7.3. An Omnibus Memorandum of Cooperation shall be signed between CHED and MAP with other government agencies (DA, DBP, LBP, DTI/PEZA/BOI) and private sector cooperators (MBC/Local/Foreign chambers) endorsing the SUC EEZs
7.4. MAP shall act as advisor and clearing house for submission of applications for registration of EEZs either to the PEZA or BOI.
7.5. A joint committee of CHED/ MAP/DTI/DBP shall be organized to manage the initial implementation phase.

D:\\\\\\\\\\\\\\\\backup from d\\\\\\\\\\\\\\\\2011\\\\\\\\\\\\\\\\ABCD 2011\\\\\\\\\\\\\\\\ECONOMIC EDUCATION ZONES FINAL- ebz.docx:EBZ

VISION OF EEZ FOR SUC
1. PRODUCTIVITY OF IDLE LAND AND SEA GRANTS AND RESEARCH
2. CLUSTERING:
2.1 EEZ FOR AGRI-BUSINESS
2.2 EEZ FOR IT ENTERPRISES

SUCCESS MODELS OF EEZ:
1. STANFORD UNIVERSITY (THE FARM)
Â Â 1.1 STANFORD INDUSTRIAL PARK
1.2 STANDFORD RESEARCH PARK
1.3 STANFORD SILICON VALLEY
2. UP-TECHNO HUB (PPP)

MAP EEZ TARGET
1. 113 SUC; 300 CAMPUSES
2. 5 EEZ IN 2011
3. 12 EEZ IN FIVE YEARS

MILESTONES:
1. EDUCATION COMPONENT OF EEZ
1.1 FARM BUSINESS SCHOOLS- ENROLLMENT
1.2 COOPERATORS:
1.2.1 RIZAL UNIVERSITY SYSTEM
1.2.3 MERALCO FOUNDATION
1.2.4 DEVELOPMENT BANK OF THE PHIL (DEEP)
2. DEVELOPMENT COMPONENT:
2.1 CHED COMMITMENT
2.2.1 POLICY SUPPORT FOR EEZ
2.2.2 FUNDING ASSISTANCE
2.2.3 PARTNERSHIP WITH PRIVATE SECTOR (MOC IN AUGUST 2011)
2.2 PEZA COMMITMMENT
2.2.1 POLICY SUPPORT FOR AGRO-INDUSTRIAL ECO DEV (MOC IN JULY/AUG 2011)
2.2.2 FISCAL INCENTIVES TO EEZ DEVELOPER/LOCATOR
2.2.3 ENCOURAGE PRIVATE SECTOR LEAD
3. ENTERPRISE LOCATORS
3.1 VENTURE CAPITAL FORMATION FOR:
MAP
AGRIBUSINESS
PARK
3.2 WEBSITE FOR EEZ
www.map.org.ph

REGION P U B L I C P R I V A T E GRAND TOTAL
SUCs LCUs CSI Other Gov\\\\\\\\\\\\\\\'t Schools Special HEIs TOTAL (Public) Sectarian Non-Sectarian Total (Private) Excluding Satellite Campus Including Satellite Campus
Main Satellite Campus* Excluding Satellite Campus Including Satellite Campus

01 - Ilocos Region 6 21 3 - - - 9 30 11 72 83 92 113
02 - Cagayan Valley 5 16 1 - - - 6 22 7 42 49 55 71
03 - Central Luzon 12 37 13 - 1 - 26 63 23 149 172 198 235
04 - CALABARZON 5 56 13 - - 1 19 75 52 151 203 222 278
05 - Bicol Region 8 23 15 - - - 23 46 14 92 106 129 152
06 - Western Visayas 11 53 9 - 1 - 21 74 31 47 78 99 152
07 - Central Visayas 5 22 8 - - - 13 35 21 105 126 139 161
08 - Eastern Visayas 10 28 3 - 1 - 14 42 18 40 58 72 100
09 - Zamboanga Peninsula 6 43 - - - - 6 49 15 37 52 58 101
10 - Northern Mindanao 6 31 6 - - - 12 43 16 49 65 77 108
11 - Davao Region 4 8 5 - - - 9 17 20 61 81 90 98
12 - Soccsksargen 4 11 - - 1 - 5 16 16 63 79 84 95
13 - Nat. Capital Region 8 7 16 - - 3 27 34 54 235 289 316 323
14 - Cordillera Adm. Region 6 13 - - - 1 7 20 6 28 34 41 54
15 - Autonomous Region of Muslim Mindanao 4 4 - 1 6 - 11 15 2 49 51 62 66
16 - Caraga 4 9 1 - - - 5 14 9 35 44 49 58
17 - MIMAROPA 6 41 1 - - - 7 48 10 31 41 48 89

Total 110 423 94 1 10 5 220 643 325 1286 1,611 1,831 2,254

* Include SUCs Extension Campus
- Based on the submission of schools

as of May 20, 2011

MAP Recommendations, Advisories and Commentaries for Global Competitiveness of the Philippines and in response to P-Noyâ€™s Clarion Call for â€œMatuwid na Daanâ€

Summary of MAP Recommendations, Advisories and Commentaries
for Global Competitiveness of the Philippines and
in response to P-Noyâ€™s Clarion Call for â€œMatuwid na Daanâ€
As of 27 June 2011

MABUHAY PHILIPPINES! Greetings from the MANAGEMENT ASSOCIATION OF THE PHILIPPINES (MAP)!

The MAP Board of Governors --- composed of President JUN PALAFOX, Vice President BETH LEE, Treasurer ED FRANCISCO, Secretary CHIT JUAN, Governors POPOY DEL ROSARIO, FRANKIE EIZMENDI, GREG NAVARRO, LYDIA SARMIENTO and JAMES VELASQUEZ --- has adopted â€œMAPping a Culture of Integrityâ€ as the MAP theme for 2011 and agreed to focus most of its programs on Corruption, Criminality and Climate Change.

MAP defines â€œCULTUREâ€ as â€œa way of lifeâ€ and â€œINTEGRITYâ€ as â€œadherence to highest ethical standards, good governance principles (transparency, accountability and fairness) and management excellence.â€

We in the MAP urge our government officials to devote more time and resources to programs and projects that address Corruption as well as Criminality and Climate Change.

Corruption comes from two Latin words â€œcorâ€ which means heart and â€œruptureâ€ which means break; hence, we seem to live in a country with a broken heart.

Corruption continues to be one of the biggest impediments to business growth and sustainability, and economic development and prosperity. It has been eroding the moral fiber of the nation, and it deprives the poor of beneficial programs on education, health care and housing. It is blatantly opposed to the â€œKung walang corrupt, walang mahirapâ€ and â€œMatuwid na Daanâ€ battlecry of President Benigno Simeon C. Aquino III.

Criminality and Climate Change, if not properly addressed, will discourage foreign businessmen and tourists to invest and travel in the Philippines.

In line with our theme of â€œMAPping a Culture of Integrityâ€ and our goal this year to address Corruption, Criminality and Climate Change, MAP created MAP PPP Task Forces (PPP stands for â€œPublic-Private Partnershipâ€)to enable MAP to be more proactive in putting forward reforms and recommendations, instead of just reacting to issues.

By forming MAP PPP Task Forces that will work with government agencies, we hope to help build a globally competitive nation without corruption and we hope to continue advocating for country above self, which requires walking the talk and sacrificing self-interest for the country and the environment.

The present Committees and the Task Forces will help selected government agencies pursue their mission and achieve their goals in order to sustain a culture of integrity.

The Task Forces are expected to generate the interim recommendations by 30 June 2011 in time for the July 25 State of the Nation Address of President Aquino, and the final recommendations by 30 September 2011 in time for the National Budget preparation.

The MAP Task Forces cover the following issues: (1) Airport Improvement â€“ Bal Endriga; (2) 4Ps (Pantawid Pamilyang Pilipino Program) or the Conditional Cash Transfer (CCT) Program â€“ Evelyn Singson; (3) Anti-Corruption (Procurement) â€“ Charlie Villasenor; (4) Anti-Corruption (Smuggling) â€“ Beth Lee; (5) Climate Change and Disaster Preparedness â€“ Cora Claudio; (6) Criminality â€“ Fern Pena; (7) Agribusiness â€“ Oscar Torralba; (8) Audit â€“ Bal Endriga; (9) Competitiveness â€“ Cesar Bautista; (10) Education â€“ Jesli Lapus; (11) Health â€“ Alma Jimenez; (12) ICT â€“ James Velasquez; (13) Medium-Term Development Plan â€“ Peter Wallace; (14) Taxation System â€“ Eddie Yap; (15) Tourism and Nationhood (Patriotism in Nation-Building) â€“ Joe Magsaysay; (16) Budget, (17) Energy, (18) Finance, (19) Foreign Affairs, (20) Freeports/Seaports, (21) Labor, (22) Local Governance, (23) Science and Technology, (24) Trade and Industry, and (25) Transportation.

Here below is a partial summary of MAP Recommendations, Advisories and Commentaries on the topics alphabetically listed below for the Global Competitiveness of the Philippines and in response to P-Noyâ€™s Clarion Call for â€œMatuwid na Daan:â€

Issues Recommendations, Advisories and Commentaries
Airline Taxation The following should be viewed as an investment and development strategy for the Philippines:

1. For the DOF to allow the foreign air carriers to exercise the option to register for VAT in lieu of percentage tax (i.e. CCT) imposed under Section 118 of the 1997 Tax Code.
2. For Congress to sponsor and support the passage of a bill seeking to rationalize the airline tax regime through amendments of the 1997 Tax Code.
Airports 1. Terminal 1 must be renovated and continue to be the international terminal. It is adjacent to the two major international cargo terminals and much closer to the international runway 06-24. Because of the objections of foreign airlines of its state of disrepair, a program of phased renovation should be done to make it presentable. This terminal has 14 gates against Terminal 3â€™s 20 gates but the domestic volume of passengers is at least three times bigger than international. If the fuel depot and the NAIA cargo terminal could be relocated (and they must be because the fuel depot is a hazard so close to the passenger terminals) then both Terminals 1 and 2 could be extended towards each other and perhaps eventually connect. Connections between the domestic and international terminals will therefore facilitate passenger transfer without having to go out of the terminals.

2. Terminal 2 can remain PALâ€™s terminal and because it has become insufficient to the growing operation of PAL both the domestic and the international wing could be extended. The international wing could extend towards the vacated area of Nayong Pilipino while the domestic wing could be extended towards Terminal 1 so that eventually domestic/international connection could happen within the same interconnected building. The extensions of both wings of Terminal 2 can be made much wider than the current one to provide for Customs, Immigration and Quarantine (CIQ) operation for international flights to be handled at Terminal 1 and the extended international wing of Terminal 2. If the proposal for Terminal 3 is adopted then even the domestic wing of Terminal 2 can be devoted to international making all of Terminal 1 and 2 purely for international use. What used to be the domestic wing can be devoted to the narrow body international flights.

3. Terminal 3 must be used for domestic operation with all 20 gates made operational (now only a few) to cater to the much greater volume of domestic passenger traffic (to reiterate, at least 3x of international). The logic aside from the issue of volume is that it is after all built along the domestic runway. In this case, the useful utilization of runway 13-31 will not be diminished, perhaps even improved because the smaller domestic aircraft can continue to land and take-off on the domestic runway. It will avoid congesting runway 06-24 if Terminal 3 was used for international instead.

4. Terminal 4 or the Manila Domestic Terminal can stay for the continuous usage by the turboprops of SEAIR and Zest Airways which are not conducive for use in the other terminals anyway because they will not fit the airbridges. Instead of being remote-parked in the other terminals, the two airlines staying at T4 will enjoy the closeness of the terminal to the aircraft parking bays rendering the use of airbridges unnecessary. The Airbus operations of the two airlines can then shift to T1 & T2.

D. MACAPAGAL INTERNATIONAL AIRPORT

5. To support the inevitable, it is recommended that the necessary steps to prepare DMIA as the new international gateway be taken by the government and the travel and tourist industry.

6. The construction of a new international terminal befitting a gateway must be seriously pursued now.

7. The construction of a speed railway system connecting NAIA to DMIA must be considered. The current Northrail project might take a long time. The projected stops are far too many to be desirable as transit system for the air travelers.

8. The continuous improvement and widening of the NLEX must be pursued to desirably convert it to speed a several-lane superhighway.

LAQUINDINGAN INTERNATIONAL AIRPORT

9. The Laquindingan project has been going on for over a decade and finally almost nearing completion. It must be completed immediately to cater to the developing tourism of Northern Mindanao.

10. The airport must be provided with complete facilities and equipment to accommodate 24-hour operation of both domestic and international flights.

A GENERAL AVIATION AIRPORT

11. There have been attempts to transfer general aviation to formerly wide open, obstruction-free areas like Cabuyao and Sta. Rosa. Now the area has become prime real estate development area. It is recommended that other areas be studied particularly those quite close to Metro Manila since many of the general aviation operators are corporate entities which are also vital to the economy.

12. There were proposals before to set up an airport on Talim Island, the island of Rizal Province right in the middle of Laguna de Bay. Perhaps a serious study on this proposal should be made giving attention to the possible downside of the airport contributing to the pollution of the fresh-water lake of Laguna de Bay.

13. Another proposal was reportedly made by the City of Taguig to have an airport built along its shoreline. The same issue on pollution will have to be studied as well as the safety issue of it being too proximate to NAIA and therefore might pose hazard in aircraft maneuvering in two airports so close to each other.

14. Another airport quite close to Metro Manila is Sangley Airport at the Cavite Naval Base, if the military would be predisposed to agree to the conversion from military to general aviation airport.

SHORT-TERM â€“ UNTIL JUNE 2011

15. Use of credit cards to pay travel tax and terminal fee
16. Payment of government fees for tickets obtained via Internet.
17. Schedule activities properly to achieve the most from Oct 2010 to June 2011
18. Review the mix and aesthetics of concessionaires and duty free shops.
19. Renovate shopping outlets, duty-free, food concessionaires, gift shops
20. Renovate retail outlets to upgrade them to world-class but Philippine-themed look
21. Study how to improve the mix and quality of products to be sold in retail outlets
22. 7 â€“ Point Road map for the Full Operation of NAIA 3

Completion of Retrofit Works
Engagement of Airport Consultants
Undertaking of Completion Works
Engagement of O & M Contractors
Phased Transfer of Airlines
Final Airline Accommodation
Consider changing mix of comfort rooms between male and female CRâ€™s

23. Convert some male CRâ€™s into female CRâ€™s to increase capacity for female needs
24. Construct simple new urinals for males along one or two areas and retain a few strategically located cubicles for use by males.

MEDIUM-TERM â€“ 2011 TO 2015

Terminal 3
7 â€“ Point Road map for the Full Operation of NAIA 3
Phased Transfer of Airlines
Provision of Cargo Facility
Implement opening of another gateway at Clark to decongest Metro Manila

LONG TERM â€“ 2011 TO BEYOND 2016
Terminal 1 to 4

Terminal 1 must be renovated and continue to be the international terminal.
Terminal 2 can remain PALâ€™s terminal and because it has become insufficient to the growing operation of PAL, both the domestic and the international wing could be extended.
Terminal 3 must be used for domestic operation with all 20 gates made operational to cater to the much greater volume of domestic passenger traffic.
Terminal 4 or the Manila Domestic Terminal can stay for the continuous usage by the turboprops of SEAIR and Zest Airways which are not conducive for use in the other terminals anyway because they will not fit the airbridges.

25. General
25.1 As a guide to project-program identification and development, the following very specific questions shall be answered:
When can the President make a pronouncement that there has been a breakthrough in the operations of NAIA 3?

For the 2011 SONA, what specific accomplishments can the President cite regarding NAIA 3?
ASEAN RORO Network
One critical policy that must be put in place is the inclusion of the Chassis-RORO (or ChaRO) as part of the RORO service. This entails the amendment of EO 170.

The international ports of Batangas, Davao and Zamboanga will play a critical role in the establishment of RO-RO connections between the Philippines and other ASEAN countries. There is, therefore, a need to ensure that government services (like customs, immigration and quarantine) will be provided in these designated ASEAN RO-RO ports.
BALIKPROBIN-SIYA The MAP is a partner of BALIKPROBINSIYA, a countryside entrepreneurship advocacy for a Public-Private Partnership (PPP) that brings sustainable livelihoods to rural areas. The Development Bank of the Philippines (DBP) coordinates government participation and the MAP promotes private sector involvement.

As MAP encourages private business start-ups in agriculture, agro-livestock, agro-industry, agro-forestry, tourism, logistics and ICT; DBP is providing seed funding and coordinating government agency support to enable venture viability.

BALIKPROBINSIYA (www.balik-probinsiya.com) is recruiting a volunteer force from the MAP membership, returning Filipino expatriates, resettled urban dwellers, senior retirees, youth sectors, microfinance borrowers and other fledgling entrepreneurs to develop the bounty that makes the Philippines the worldâ€™s 5th richest country in terms of natural resources.

Among the industry priorities of BALIKPROBINSIYA include revitalization of the coconut industry, establishment of a sunrise bamboo industry, rationalization of agro-livestock sectors, industrialization of agro-forestry and intensification of herbal and vegetable production. These priorities can provide substantial sustainable livelihoods in the rural areas, with the coconut industry already employing over 20,000,000 Filipinos and the bamboo industry capable of creating at least 5 new jobs for every hectare of bamboo planted. The initial projects of the BALIKPROBINSIYA PPP are located in North Luzon, Central Luzon and Southern Tagalog.

The sudden return of Filipino expatriates fleeing the Middle East political upheavals and the Japan triple-whammy of earthquake, tsunami and radiation places a greater immediacy for these entrepreneurial efforts.

MAP is pleased to be a part of this initiative whose vision is â€œA Philippines of self-reliant communities anchored on individuated personal values of stewardship, simplicity and sharing.â€

Kabuhayan sa Kabukiran, Gaganda â€¦ Ang Ekonomiya, Sisigla!
Classroom Shortage Itâ€™s Doable: 200,000 New Classrooms in Two Years (2012-2013)

It is imperative to urgently address the huge demand to put an end to permanent and accumulating backlogs. By employing innovative and multi-sectoral approaches, it is possible to frontload the construction of more than 200,000 new classrooms in the two years 2012-2013. These approaches include the following:

1. Adopting a more flexible government education budget (GAA)
2. Harnessing private sector resources and expertise through Public-Private Partnerships (PPP)
3. Using part of the Priority Development Assistance Fund (PDAF)
4. Using the Special Education Fund (SEF) of the Local Government Units (LGUs) as collateral and for debt servicing
5. Accessing funds from our international development partners like the World Bank and the Asian Development Bank
6. Promoting donations from the private sector, civil society organizations, and non-governmental organizations

With these approaches and possible fund sources, the government can mobilize about Php80 B pesos to finance the building of 238,000 classrooms worth Php190 B during 2012 and 2013, thereby substantially addressing the projected classroom requirements for the same period.

1. GAA

Under the 2011 DepEd Budget, a total of Php12 B was allocated for School Facilities, of which Php8.3 B is appropriated to finance new classrooms. Using the traditional approach of pure capital outlay, the government can only build 10,000 classrooms (or 20,000 classrooms in two years). Therefore, the classroom backlog expected to be accumulated in the next years is way beyond the absorptive capacity of DepEd and/or DPWH.

By introducing the â€œrent-to-ownâ€ MOOE option in the GAA, the same budget amount can allow five times (5x) more classrooms than if this amount were spent to build (capital outlay). Thus, a Php6 B GAA projection in 2012 translates to 37,500 CLS instead of just 7,500 CLS.

Public-Private Partnership (PPP) for Classrooms

The PPP framework is another approach in addressing the classroom backlog. This approach is in line with the PPP initiative of the Aquino Administration which offers the following key advantages:
â€¢ Classroom development is â€œfront-loadedâ€ (i.e., can be delivered within 2 years instead of 10 years â€“ cumulative through the usual procurement system)
â€¢ The public sector provides the market with business opportunity based on an â€œeconomic lotâ€ (scale) that would allow the private sector to do value engineering that would ultimately redound to lower cost and potential savings to the government
â€¢ It minimizes risks of government systems breakdown and possible corruption by simplifying and standardizing processes, specifications, and lease rates
â€¢ It utilizes excess liquidity (i.e. Php1.9 Trillion available funds in the Special Deposit Account of the banking sector with the Bangko Sentral ng Pilipinas) in the credit institutions properly.

a. Build-Lease-Transfer (or Rent-to-Own) Scheme

A PPP option can also be introduced nationwide by allowing for a line item under the Maintenance and Other Operating Expenses (MOOE) of the GAA. This can be done through a rent-to-own scheme (i.e. Build-Lease-Transfer scheme under the BOT Law). Large and small construction firms in all urban and far-flung areas can participate and earn acceptable returns on investment. The school buildings will be constructed on school or government-owned lands.

b. Php5 B for Design-Build (Turn-Key) Scheme

The DepEd has a proposed budget for an additional Php5 B a year for the next five years (or Php25 B in total) to be solely used for the PPP program using the Design-Build-Transfer (or turn-key) Scheme. Through this approach, the provision of new classrooms is also being front-loaded. The Php25 B can be advanced by the private sector in the period 2012-2013, which can finance more than 30,000 classrooms.

2. Priority Development Assistance Fund (PDAF)

Another source of fund is the PDAF or â€œPork Barrelâ€ of legislators. Each congressman is allocated Php70 M per year, while each senator is allocated Php200 M.

3. Special Education Fund (SEF)

The local school boards in the country receive annually, through automatic appropriation, 1% of the total real estate tax collections of the LGUs. Called the SEF, it is allocated pursuant to the Local Government Code for the (a) operation and maintenance of public schools, (b) construction and repair of school buildings, facilities and equipment and other education spending. In 2008, the total SEF stood at P15 B. The SEF is expected to increase yearly as real estate values appreciate.

Like the IRA, the SEF can and should be used as loan collateral with financial institutions in order to front-load the financing of school buildings. A portion of the SEF (say, 50% or Php7.5 B) can be earmarked as annual debt service for a 7-year loan at 10% interest per annum.

4. WB-ADB Assistance

The national government has, in the past, tapped loans from World Bank (WB) or Asian Development Bank (ADB) as budget support for the school building projects. International development assistance agencies (IDAAs) have also shown keen interest in supporting projects that help improve quality of both educational facilities and services. In fact, school building construction serves to be one of the focal points of foreign support.

5. Other Sources: Donations and Aid

Through donations in kind from the private sector and civil society organizations, the DepEd has successfully been generating a good number of new classrooms every year. In fact, a number of institutions (e.g. Philippine Business for Social Progress, Fil-Chinese Chamber of Commerce) have expressed intentions to continue helping the government address the classroom backlog in the country. Several successful DepEd programs (e.g. Brigada Eskwela, Adopt-a-School Program) will also continue to register contributions to this effort.

Similarly, classrooms had been donated by USAID, AUSAID, Spain, UNICEF and other foreign donors.

NOW IS THE â€œRIGHTâ€ TIME

Perhaps, this is the right time to wage the decisive battle against the nagging classrooms shortage problem. There is a government that enjoys the unprecedented popularity to wield the necessary political will. And there is a financial system that enjoys unprecedented excess liquidity eager to invest in the future of the country.

Many of the recommended solutions are not new ideas. Some have been presented to Congress, to Cabinet, to the League of Provincial Governors and discussed in PPP workshops on various occasions in the past. Though generally favourably received, the needed concerted and determined implementation in its entirety has not been done.

These non-exclusive approaches utilize existing and available resources under doable schemes. GAA and SEF financial leveraging coupled with motivated private sector investments are the main lynchpins.

With a strong political will of the government and commitment of the private sector, these solutions can be adopted and executed well within the term of President Benigno Simeon C. Aquino III.

Indeed, we need not be told what we already know â€“ the reality that there is a huge backlog in classrooms that begs for urgent and innovative action. This paper is an attempt to assert that it is also a reality that it can be done.
Compensation for Board Members of GOCCs and GFIs
The MAP commends President Benigno Simeon C. Aquino III for issuing EO 24 which rationalized the compensation structure for members of the Boards of Directors/Trustees of GOCCs and GFIs guided by the principles of transparency, accountability and prudence. While the structure can be improved in the future in terms of equity, competitiveness and scope, EO 24, as promulgated, is a good start.

The issuance of the EO reflects the sense of urgency of the Aquino administration in addressing malgovernance practices that could be acted upon immediately. â€œQuick wins,â€ such as this, are important in the efforts to rebuild the credibility of and confidence in our GOCCs and GFIs, many of which were taken advantage of in the past by opportunistic directors, trustees or commissioners and such abuses directly impacted on the reputation and integrity of said GOCCs and GFIs.

However, there is more to good corporate governance than the competitiveness or fairness of a firmâ€™s compensation structure, GOCCs or otherwise. By the end of this year, MAP hopes that a more comprehensive law instituting other reforms in corporate governance can be enacted to ensure the public here and abroad that this administration is indeed serious about reforming the corporate governance environment in this country. After all, good corporate governance is globally acknowledged as one of the key determinants of a countryâ€™s competitiveness.
Corruption In line with our theme of â€œMAPping a Culture of Integrity,â€ we in the MAP urge our government officials to devote more time and resources to programs and projects that address Corruption as well as Criminality and Climate Change.

Corruption continues to be one of the biggest impediments to business growth and sustainability, and economic development and prosperity. It has been eroding the moral fiber of the nation, and it deprives the poor of beneficial programs on education, health care and housing. It is blatantly opposed to the â€œKung walang corrupt, walang mahirapâ€ and â€œMatuwid na Daanâ€ battlecry of President Benigno Simeon C. Aquino III.

Corruption comes from two Latin words â€œcorâ€ which means heart and â€œruptureâ€ which means break; hence, we seem to live in a country with a broken heart.

Criminality and Climate Change, if not properly addressed, will discourage foreign businessmen and tourists to invest and travel in the Philippines.

In the April Council meeting of the Asian Association of Management Organizations (AAMO), of which MAP is a member, Prof. Ryokichi Hirono of the International Management Association of Japan presented a panorama of the worldâ€™s top 20 economies by 2025 where the Philippines will be number 19; and by 2050, our country will be 17th top economy worldwide if there will be good governance and no corruption in the country.

With the correct anti-corruption programs, the Philippines can make it to the worldâ€™s Top 20 economies since the Philippines is no. 1 in marine biodiversity, sailors and in musicians; no. 2 in BPOs and call centers; no. 3 in the longest coastlines; no. 4 in gold; no. 5 in other mineral resources; and no. 12 in human resources as Filipino expatriates are the preferred employees of kings, queens, sheiks, developers, hotels, universities, etc.

In this regard, we urge the government to consider and support the anti-corruption measures being espoused by MAP (e.g., the Integrity Initiative which aims to promote integrity and accountability in business) and those of the following:

1. Supreme Court Associate Justice Conchita Carpio Morales who was the Inducting Officer at the 25 January 2011 MAP Inaugural Meeting and Induction of 2011 MAP Board of Governors. She urged MAP members and the public to report any malfeasance or misfeasance being committed by public servants, more so if they are stationed in the judiciary.

2. Coalition Against Corruption or CAC (cac.org.ph), headed by former MAP President David L. Balangue, which is an alliance of the academe, business sector, civil society organizations, and the Church that fights corruption. CAC implements counter-corruption projects in the area of procurement and delivery of essential public services. Among CACâ€™s projects is to expand the pool of professional observers and engage stakeholders to participate in the nationwide implementation of RA 9184 (Government Procurement Reform Act).

3. Mr. TONY KWOK, former Deputy Commissioner and Head of Operations of the Independent Commission on Anti-Corruption of Hong Kong, who urged the government to: (a) criminalize private sector corruption; (b) establish investigative agency with adequate resources; (c) provide 24-hour report center to receive complaints; (d) encourage reports and media publicity; (e) implement zero tolerance policy and investigate every pursuable complaint; and (f) do aggressive publicity on successful prosecution.

4. USAID Integrity Project (integridad-ph.com) and (philippines.usaid.gov/programs/democracy-governance/integrity-project), headed by MAP Member Jim Wesberry, which is a two-year (Oct. 2009 â€“ Sept. 2011) project designed to assist the Office of the Ombudsman and the Department of Justice in developing a system for monitoring the progress of corruption cases. The project also provides technical assistance to the Constitutional Integrity Group (CIG), composed of the Ombudsman, Civil Service Commission and the Commission on Audit, for a more effective corruption detection and deterrence environment. The project is also supporting the application of corruption diagnostics in selected local government units.

For a more proactive anti-corruption vehicle, we encourage the Aquino Administration to certify the Freedom of Information (FOI) Law as urgent and for Congress to immediately enact the FOI Law which will give the access to information heretofore hidden from public scrutiny, and provide the necessary protection for truth-tellers and whistle-blowers.
CSR The MAP, through the MAP CSR LEADERSHIP CHALLENGE, has been challenging businesses to expand their responsibilities beyond their shareholders and reach out to the other stakeholders who are affected by or who impact on their operations like the community, the local government, the media, the supply chain, and most certainly, their very own employees.

The MAP strongly believes that the legislation of Corporate Social Responsibility (CSR) is not necessary. The practice of CSR should be a voluntary commitment to ethical business principles.

We, however, encourage the practice of CSR among the countryâ€™s corporate citizens who should perform as responsible members of society by behaving ethically, contributing to economic and sustainable development, and improving the quality of life of their workforce and their communities.

Many businesses have actually been fulfilling their societal obligations to ensure a healthy business environment for its investors, communities, clients and other stakeholders.

We agree with article authors, Porter and Kramer, that â€œWhen a well run business applies its vast resources, expertise and management talent to problems that it understands and in which it has a stake, it can have a greater impact on social good than any other institution or philanthropic organization.â€

We highly recommend that precious time and resources be spent on urgent pending bills that are more important than those pertaining to CSR.
Competi-tiveness The 4 Key Actions that will bring early wins â€“ business experts to work with relevant government champions:

1. Lower the cost of energy

ï‚§ The TF will identify simple measures (e.g., reducing the business sectorâ€™s energy consumption by 20%, improving the governance of cooperatives so they can charge less) that can bring power cost to a more competitive level.

ï‚§ Energy cost needs to be addressed because it is among the factors (including labor cost) that bring up the cost of doing business in the Philippines.

ï‚§ If energy cost can be tempered, the Philippines may become the preferred investment destination in the region.

2. Continue the professionalism of key government agencies (selected departments, etc.)

ï‚§ The TF will push for the continuation of NCCâ€™s efforts in improving the professionalism of government agencies, specially the following:

Department of Education (DepEd)
Department of Health (DOH)
Department of Public works and Highways (DPWH)
Department of Transportation and Communication (DOTC)
Philippine National Police (PNP)
Bureau of Internal Revenue (BIR)
Department of Social Welfare and Development (DSWD)
Civil Service Commission (CSC)
Philippine Navy
Philippine Army
Philippine Military Academy (PMA)
National Electrification Administration (NEA)

ï‚§ The TF will base its recommendation on NCCâ€™s successful initial outcomes using the Harvard Balanced Scorecard System being championed by the Institute of Solidarity for Asia (ISA).

ï‚§ Dealing with professionalized government agencies will certainly help decrease the cost of doing business in the Philippines.

3. Pursue infrastructure strategic to the BIG WINNERS and define 3-4 key policies to improve their competitiveness (8 business product groups)

ï‚§ The TF will push for necessary infrastructure and policies to improve the productivity of priority sectors like the following:

Agribusiness
Tourism
IT-enabled Services (BPO, etc.)
Electronics
Logistics-enabled products (food, soft, hard components, etc.)
Health, Wellness, Retirement
Manufacturing
Mining

ï‚§ There should be appropriate infrastructure and policies to ensure effective linkages from investorsâ€™ sources of assets/resources to the processing centers to the distribution centers to domestic/overseas markets.

ï‚§ Some policies may require legislation but many only need executive action.

ï‚§ Major gateways (e.g., NAIA 3 which was installed at huge cost) must be made fully operational soon.

ï‚§ The TF will request for a meeting with National Economic and Development Authority (NEDA) Director-General and Socio-Economic Planning Secretary Cayetano Paderanga, Jr. for a discussion on the governmentâ€™s infrastructure programs for next five years.

4. Establish a robust Investor Assistance Office

ï‚§ The TF will push for the setting up of a Strong Investors Assistance Office similar to the PEZA model to send a strong signal to investors that there will be no more hustling of investors.

ï‚§ If handled properly, it will immediately improve the investment attractiveness of the Philippines.
Country Brand The MAP strongly endorses the adoption of â€œYouâ€™ll love it here. MABUHAY PHILIPPINES!â€ as the country brand for the Republic of the Philippines.

MAP believes that â€œYouâ€™ll love it here. MABUHAY PHILIPPINES!â€ will effectively and strategically ignite pride among Filipinos.

Adopting this country brand will enable the government to save some funds that could just be used in developing the appropriate applications of our proposed country brand.

Here below are sample applications:

For LGU : â€œCamSur - Youâ€™ll love it here. MABUHAY PHILIPPINES!â€
â€œBoracay - Youâ€™ll love it here. MABUHAY PHILIPPINES!â€
For Tourism : â€œLove the ADVENTURE - Youâ€™ll love it here. MABUHAY
PHILIPPINES!â€
For Trade and Investments: â€œLove the PEOPLE - Youâ€™ll love it here. MABUHAY PHILIPPINES!â€
For Arts and Heritage : â€œLove the COLORS - Youâ€™ll love it here. MABUHAY PHILIPPINES!â€
For Governance : â€œLove the WARMTH - Youâ€™ll love it here. MABUHAY PHILIPPINES!â€

MAP shares the governmentâ€™s efforts to promote the Philippines as a business and investment destination. However, we also recognize the complexity of the challenges that the Philippines faces given the increasingly competitive global landscape, which calls on the Philippines to identify and leverage on its competitive advantages. This calls for the public and private sectors to work together in creating a strong brand for the Philippines.

MAP believes that a positive country brand enhances nationhood and strengthens national pride; improves international credibility; serves as a shield from possible reputational risks; increases the value of domestic products, services and destinations; and leads to higher and more sustainable growth for business and enterprise.

In this light, MAP proposes the establishment of a National Branding Council to develop the Philippine country brand, as what South Korea, India, Thailand and other successful nations have done.

The mandate of the proposed Council is to:

1. Establish a compelling Philippine brand; and
2. Positively position the Philippines in terms of investment, tourism, export capabilities, credit worthiness, and international diplomacy and relations.

For the National Branding Council to succeed in carrying out its mandate, MAP believes that it should be represented at the highest levels of the executive body of government. In addition, the Council should be composed of representatives of key government agencies, including the Department of Trade and Industry (DTI), the Department of Tourism (DOT), and the Department of Foreign Affairs (DFA), as well as representatives of the private sector and civil society.

With a strong country brand, we are confident that the Philippines will gain a bigger share of investments, trade and tourism, which will ultimately redound to the benefit of every Filipino.

The MAP stands ready to extend any support and assistance in creating the proposed National Branding Council, and ultimately, a strong country brand for the Philippines.

â€œYouâ€™ll love it here. MABUHAY PHILIPPINES!â€

MAP will be happy to help the proposed Council, through a Public-Private Partnership, in identifying the specific strategies, policies, plans, and tactics to develop, promote, nurture and sustain a strong country brand for business and investments.

Selected MAP members can share their expertise with the Council in identifying the core identity and key competitive advantage of the Philippines, how to leverage on it, and how to differentiate the Philippines from the rest of the world.

Through a well executed country brand, the Philippines will gain a bigger share of investments, tourism, consumers, trade, and power that will redound to the benefit of every Filipino.

The Philippines cannot leave its reputation to chance. It must endeavor to develop itself into a country brand. Because when all else is equal, a strong country brand makes the difference.
Culture of Integrity The MAP has adopted â€œMAPping a Culture of Integrityâ€ as its theme for 2011 and agreed to focus its activities in addressing Corruption, Criminality, and Climate Change. MAP organized the MAP PPP Task Forces to help selected government agencies pursue their mission and achieve their goals in order to sustain a culture of integrity. The Task Forces are expected to generate interim recommendations in time for the July 25 SONA of P-Noy, and the final recommendations in time for the National Budget preparation. The MAP Task Forces cover the following issues: (1) Airport Improvement; (2) 4Ps (Pantawid Pamilyang Pilipino Program) or the Conditional Cash Transfer (CCT) Program; (3) Anti-Corruption (Procurement); (4) Anti-Corruption (Smuggling); (5) Climate Change and Disaster Preparedness; (6) Criminality; (7) Agribusiness; (8) Audit; (9) Competitiveness; (10) Education; (11) Health; (12) ICT; (13) Medium-Term Development Plan; (14) Taxation System; (15) Tourism and Nationhood (Patriotism in Nation-Building); (16) Budget, (17) Energy, (18) Finance, (19) Foreign Affairs, (20) Freeports/Seaports, (21) Labor, (22) Local Governance, (23) Science and Technology, (24) Trade and Industry, and (25) Transportation.

We support the strategic approach toward becoming a TIGER ECONOMY and its 2-step program to increase employment and livelihood opportunities (reduce poverty gap).
Disaster Preparedness Despite our countryâ€™s history and frequency of disasters --- including very destructive earthquakes, typhoons, floods, fire, volcanic eruptions, landslides, and rising water levels due to climate change --- our cities, towns, and communities have been developed without or with lack of urban planning, architecture, engineering, and other considerations for disaster prevention.

Based on present available data, it has been predicted that if Metro Manila is hit by a severe earthquake, a large percentage of buildings and structures will be destroyed and there will be large human and material losses.

To make Metro Manila and other places less vulnerable to disasters, it is necessary not only to make the buildings safer, earthquake-resistant, flood-proof, and fire-proof, but also to improve the roads, open spaces, and parks that can prevent the spread of fire. At the same time, governmentâ€™s and citizensâ€™ preparedness for disasters must be raised in order to minimize the potential loss and damage to life, limb, and property.

There have been many blueprints and plans for disaster preparedness but execution by both government and the private sector has been wanting.

Disasters take precious lives and damage valuable property, aside from setting back economic growth. Both government and the private sector must implement land use plans, allocate resources to build disaster reduction and response capability at the community level, and heed expert warnings on the likely effects of climate change.

MAP recommends the following, which are part of the sixty (60) recommendations which MAP endorsed to the government:

1. Actively promote studies and researches aimed at prediction of earthquakes, and concretize the measures to be taken once the warning has been issued.
2. Urge citizens, the national government, the local government units, and private enterprises to fulfill their responsibilities and join efforts in creating cities, towns, communities, and neighborhoods which are less vulnerable to disasters and are safe to live in, work, shop, dine, worship, and learn.
3. Look upon disaster prevention as a basic tenet in urban planning, urban development, engineering, construction and management.
4. Develop and strengthen urban facilities which can check the spread of fire occurring after a big earthquake, and create safe and comfortable disaster-proof living zones, and designate evacuation places.
5. Enhance citizensâ€™ awareness and school education in disaster prevention to make citizens well-prepared to anticipate and prevent/reduce disasters.
6. Improve citizensâ€™ ability to fight disaster through establishment of disaster prevention/reduction education centers and training of men and women who can serve as leaders in preventing and responding to disasters.
7. Set up an accurate, speedy, sustainable system of communication that will facilitate appropriate emergency measures and prevent panic in the time of disaster.
8. Implement adequate and comprehensive measures that will prevent potential adverse impact of disasters, with the participation of all stakeholders.
9. Develop and maintain an integrated database system that will make results of zoning, mapping and assessment efforts available to the public, especially to policy and decision makers at both the national and local levels.
10. Review the various government agencies in charge of urban and metropolitan development that have many overlapping functions and synchronize their activities.
11. Update the Building Code, the Structural Code and other codes to make them more relevant to the times, and strictly enforce them without corruption.
12. Learn from best practices and worst experiences elsewhere in the world in disaster preparedness, response, reconstruction and management.

Disaster preparedness saves lives, limb and property. There is no better time to prepare than now.

Long-term Targets

1. In order to create disaster-proof cities against earthquakes, promote fireproof and earthquake resistant measures for urban areas and secure open spaces to check the spread of fire and designate evacuation places.
2. Develop and strengthen urban facilities which can check the spread of fire occurring after a big earthquake, and create safe and comfortable disaster-proof living zones.
3. Create individual citizenâ€™s awareness for disaster prevention thereby eliminating some of the factors leading to disaster, while at the same time uniting citizensâ€™ efforts with those of the administration in building up preparedness for disaster, taking into consideration the Metro Manilaâ€™s and other citiesâ€™ daytime and nighttime population.
4. In order to create a flood-proof city, undertake extensive flood-control measures, tree-planting, drainage, sewerage, spillways, dikes, water retention basins, and cisterns, which take into consideration the individual characteristics of each river basin.

Urban Planning and Urban Development to Prevent Fire Spreading in Cities

5. Identify key disaster prevention spots in the centers of fire prevention districts.
6. Develop effective use of projects for the prevention of urban fire and disaster, as well as providing funds to make buildings fireproof and encourage joint undertaking of buildings.
7. In order to prevent fire in areas where wooden houses are built close together on soft ground, change the source of domestic kerosene, wood, or gas to a less dangerous one.
8. Draw up a â€œBasic Plan for Urban Redevelopment/Urban Renewal Plansâ€ to serve as a master plan, and call for concerted action by the public and private organizations concerned.
9. In the disaster prevention areas, undertake various redevelopment projects, in order to secure safe evacuation spaces and to improve living environments.
10. In a district where the â€œdegree of dangerâ€ is high such as an urban area where wooden houses are built close together, inform the citizens of danger, and through urban planning by methods which suit the individual characteristics of each area, eliminate firefighting trouble spots.

Securing Open Spaces

11. Since open spaces in urban areas such as parks play important roles in disaster prevention, they receive top priority in those areas where they are lacking.
â€¢ Large-scale parks, open spaces (metropolitan, etc.) as evacuation sites and disaster recovery bases. Improvement and construction of metropolitan parks.
â€¢ Smaller parks (city, town, barangay and villages) as disaster-prevention activity bases and rendezvous sites. Secure a park for every town block/barangay.
â€¢ Roads (village, barangay, municipal, city, provincial and national roads) as firebreaks and evacuation routes. Improvement of roads in high-risk areas.

Creation of Disaster-Proof Living Zones

12. In order to prevent fire from spreading following a severe earthquake, divide the urban areas into disaster-proof living zones of roughly the size of an elementary or high school planning district, by using firebreaks made up of roads, rivers, creeks, and canals as boundaries.
13. Consolidate roads, rivers and parks which make up the firebreaks, as well as promoting fireproof measures for areas along the firebreaks.
14. Utilize the barangay system and village homeowners associations in order to consolidate public squares or open spaces and minor roads, and to improve the areaâ€™s living environment and its capacities to fend off disasters.
15. In order to facilitate disaster-fighting in the event of an actual disaster, promote various disaster prevention measures including consolidation of supply facilities of firefighting water and disaster-fighting drills.
16. Foster citizensâ€™ awareness for disaster prevention, and create communities, which are well-prepared to fight disasters.

Establishing Preparedness for Disasters Prevention

17. In order to foster citizens who are well-prepared to fight disasters, enhance school education in disaster prevention.
18. Through establishment of disaster prevention education centers and training of men and women who can serve as leaders in preventing and fighting disasters, generate interest in disaster prevention and improve citizensâ€™ ability to fight disasters.
19. Foster citizensâ€™ voluntary disaster-prevention organizations.

Setting Up System for Fighting Disasters

20. In order to improve the preparedness for disasters in the area and to complement it in central areas, establish a comprehensive, wide-area disaster prevention base on the premises of the open spaces, equipping it with such facilities, and a helipad.
21. Set up an accurate and speedy system of communication, in order to facilitate appropriate emergency measures and to prevent panic in the time of disaster.
22. Advocate the â€œemergency broadcasting systemâ€ which enable television and the radio to receive warnings and information regarding earthquakes and other disasters.
23. Strengthen the overall firefighting ability of the barangay, town, and city by improving the existing fire stations and their branches, which become emergency bases in the time of disaster.
24. Consolidate emergency rescue and medical aid systems by storing of food and water, preparing wide-area medical facilities for the severely wounded, and by establishing the preparedness for road clearance for emergency vehicles.
25. Actively promote studies and researches aimed at prediction of earthquakes, while at the same time working to concretize the measures to be taken once the warning has been issued.
26. On locations in volcanic belts, improve observation systems, consolidate roads, airports, and harbors, and establish emergency preparedness.

Securing Evacuation Space and Routes

27. In order to protect lives from earthquake disasters, improve and construct evacuation sites, routes, and bridges along the routes.

28. Eliminate the areas allocated to distant evacuation sites, and promote safety and fireproof measures for areas around and along evacuation sites and routes closer to population centers.
29. The evacuation sites are to have an area of at least 10 hectares, and a per evacuee space of at least one square meter.

Preparing for New Disaster Policies and Measures

30. Update and tighten laws and regulations and guidelines in order to prevent fire in high-rise buildings, schools, hospitals, churches, and shopping malls. In addition, conduct to improve evacuation facilities and establish emergency preparedness, as well as setting up individual fire prevention and control systems.
31. For gas, electric, and water supply facilities, make the conduits quakeproof, install safety devices, and construct utility tunnels.
32. In order to eliminate the danger of falling objects and walls, tighten regulations on building standards, as well as instructing building- and home-owners on safety maintenance. In particular, to eliminate the danger of falling objects from tall buildings, tighten regulations and guidelines on the design of buildings and securing of open spaces from the structural view point.

Promotion of Comprehensive Flood-Control Measures

33. Step up improvement work of rivers, which enable them to take in rainfalls of high volume, and further devise measures to cope with excessive rainfalls.
34. Consolidate river water-control facilities such as a reservoir set in a park as a scenic pond.
35. In order to check sudden and large flow of rainwater into rivers, promote measures to store and filter water into the ground.
36. In order to reduce flood damages in the lowlands:
36.1.1 encourage proper use of land through such measures as making past flood records known; and
36.1.2 promote redevelopment by making use of high-floor buildings and artificial foundations.
37. Build flood-control lakes when developing large tracts of land.
38. Enable sewerage systems to store rainwater.
39. Use pavements, which can filter water through.
40. Improve sewerage systems into those, which have filtration boxes to filter water into the ground.

Flood Prevention in the Lowlands

41. Consolidate anti-flood facilities such as quake- and tidal wave-proof embankments.
42. For added protection against floods in the time of a severe earthquake, reconstruct the riverbanks and other major rivers into ones with less slope and approachable for the citizens to walk down the waters.
43. In order to prevent flood in the urban areas, consolidate drainage systems there.

Flood Prevention in Mountain and Hillside Villages and Islands

44. Consolidate sand-arresting works in order to prevent landslides resulting from heavy rainfall.
45. Consolidate shore maintenance works in order to protect shoreline from erosion by typhoons and seasonal winds.

Comprehensive Flood-Control Measures

46. Mountains â€“ Maintenance of water-holding capacities, reforestation, and tree planting
47. Factories â€“ Installation of rainwater storage tanks
48. Apartment Complexes â€“ Enable non-building spaces to store water and construction of flood control lakes.
49. Roads â€“ Improvement with water-permeable pavements and filtration boxes
50. Schools â€“ Enable school-yards to store rain water
51. Farmlands â€“ Maintenance of the soilâ€™s water-holding capacities
52. Residential Areas â€“ Rainwater harvesting at individual households
53. Rivers â€“ Improvement of river banks
54. Parks â€“ Construction of multipurpose flood-control lakes
55. Buildings â€“ Underground water storage, harvest rainwater
56. Mouths of Rivers â€“ Protection against reverse tides from the sea

Immediate Action Now

57. Prepare and publish Hazard Maps for earthquakes, flooding, volcanic eruption, tsunami, fire, and rising water levels due to climate change and other hazards.
58. Structural, hydrologic, and geologic audit of buildings and infrastructure particularly those built by government, like schools, hospitals, and bridges.
59. Learn lessons from countries less prepared for disasters, like Haiti.
60. Learn Best Practices from advanced countries like Japan, Taiwan, South Korea, USA and other more developed countries in Europe and North America, and update the Building and Structural Codes.

The Government should immediately carry out a 10-year plan of programs and projects from 2010 to 2020 well into the 21st Century

I. Creation of Fire Prevention City

A. Promotion of Fire Prevention (Projects for the prevention of urban fire and disaster)
1. Project Target: Designate evacuation sites and routes and areas around them as fire prevention promotion zones and promote nonflammability of surrounding buildings.

B. Built-up Area Redevelopment for Disaster Prevention
2. In order to facilitate disaster prevention in high-risk areas and to improve their living environment, undertake disaster prevention redevelopment projects.

C. Urban Renewal/Land Readjustment for Disaster Prevention
3. In urban areas, particularly in urban poor communities, where wooden structures are built close together, undertake land readjustment projects for urban renewal in parallel with projects for the promotion of the fire prevention, like establishing firebreaks.

II. Creation of Disaster-Proof Living Zones

A. Consolidation of Disaster-Proof Living Zones
4. Project Target: In order to create disaster-proof living zones, consolidate firebreaks and give subsidies and guidelines for model projects.
5. Situation: Firebreaks for (a) roads, (b) parks, (c) rivers, creek, canals, and railroad tracks.
6. Contents: (1) Subsidies, awards, and guidelines for model projects; and (2) consolidation of firebreaks in roads and parks with fireproof measures along evacuation routes
7. Remarks: The cost for the consolidation of firebreaks is to be included in the individual project costs for roads, rivers, creeks, canals, parks, open spaces, etc.

III. Establishing Preparedness for Disaster Prevention

A. Improvement of Disaster Prevention Education Facilities

8. Project Target: In order to foster citizens who are prepared to fight disasters and to enhance the disaster-fighting ability of firemen, set up disaster prevention educational centers and training centers, as well as upgrading the curriculum and facilities of the Fire Academy.
9. Situation: Disaster prevention education center, Disaster prevention training centers, and Fire Academies.
10. Contents: (1) Disaster prevention education centers â€“ new ones to be established; (1) Disaster prevention training centers â€“ to be established; and (3) Upgrading of the Fire Academies â€“ study and design.

B. Creation of Disaster Prevention Bases

11. Project Target: As the main base for disaster prevention in the area as an auxiliary facility for disaster prevention in central areas, establish a disaster prevention base on the premises. The facilities include emergency medical and information centers, among others.
12. Contents: Consolidation of facilities to be completed â€“ (1) Emergency medical and information centers, (2) Relief-base facilities including warehouses for reserve supply of food, water, medicine, etc. (3) Communication facilities, (4) Aviation facilities including the Metropolitan Police Departments and the Fire Departments, and (5) Administrative complex office buildings and accompanying facilities including the Police Departments.

C. Consolidation of Fire Stations

13. Project Target: Consolidation of fire stations and their branches in the area and the urbanizing outer suburbs.
14. Situation: Fire Stations and Branches to be upgraded.
15. Contents: New fire stations to be completed and new branches to be constructed.

D. Securing of Drinking Water for the Time of Disaster
16. Project Target: In order to set up water supply stations within 1.5 to 2km-distance from every household and to secure a minimum of 3 liters of drinking water per person per day, construct emergency water-supply tanks and place emergency water-supply equipment on or near evacuation sites.
17. Contents: (1) Additional water-supply tanks each holding tons of water; and (2) Placement of water-supply equipment.

IV. Promotion of Comprehensive Flood-Control Measures

A. Improvement Works for Rivers, Lakes, Creeks, and Canals

18. Project Target: Undertake river, creek, canal, and lake improvement works in order to enable rivers and other bodies of water to take in more rainfall. In addition, for higher protection against flood, undertake extensive flood-control measures of river basins including construction of flood-control lakes.
19. Contents: (1) River, creek, canal, and lake improvement works in urban area to be constructed and completed; and (2) Construction of flood-control lakes for high-risk rivers.

B. Improvement for Rivers in the area
20. Project Target: In order to protect the lowlands from earthquakes and floods, consolidate river channels and quake-proof embankments.
21. Situation: (1) Drop in the normal water level, (2) Quake-proof embankments, and (3) Drainage pumping station.
22. Contents: (1) Consolidation of river, creek, and canal channels in the area, and (2) Consolidation works in the area to be completed.

C. Consolidation of Anti-Tidal Wave Facilities
23. Project Target: In order to protect eastern lowland and littoral regions from tidal waves, consolidate anti-tidal wave facilities, including breakwaters and embankments.
24. Content: Breakwaters and Embankments to be completed.

To carry out the above recommendations, we need good urban planning, architecture and engineering, funding, and political will â€“ a strong Public-Private Partnership towards a globally competitive Philippines.
Disaster Prevention Present Situation and Problems

Despite our countryâ€™s history and frequency of disasters including very destructive earthquakes, typhoons, floods, fire, volcanic eruptions, landslides, and rising water levels due to climate change, our cities, towns, and communities have been developed without or with lack of urban planning, architecture, engineering, and other considerations for disaster prevention. This has led to the development of our communities, towns, and cities which are highly vulnerable to disasters, as can be seen in the growth of urban areas where houses and buildings are built closer together, the lack or absence of open spaces, and the ubiquity of storage facilities for dangerous substances. In addition, the wide use of natural propane gases and kerosene stoves and with the increase of high-rise buildings, large-scale underground shopping, poorly built public schools and hospitals, and automobile traffic, has aggravated the potential dangers. The danger areas identified vulnerable for some time, include cities, provincial towns and some of the rural areas.

It has been predicted that if Metro Manila and other metropolitan and urban areas are hit again by another severe earthquake, a large percentage of the cities will be destroyed, along with large human and material losses.

If Metro Manila and other cities are to be made less vulnerable to disasters than at present, it is necessary not only to make the buildings safer, earthquake-resistant, flood-proof, and fireproof, but also to improve the roads, open spaces, and parks that can prevent the spread of fire, while at the same time raise governmentâ€™s and citizenâ€™s preparedness for disasters in order to minimize the potential loss and damage to life, limb, and property.

Furthermore, in the basins of creeks, canals, rivers, lakes and other bodies of water, urbanization has caused the lowering of the areasâ€™ water-holding capacities, and the resulting increase in the amount of rainwater, mud, and garbage flowing directly into these waterways has increased flood damages. In addition to the improvement of these waterways, it will be necessary to prevent floods by implementing extensive measures to control the flow of rainwater, mud, and garbage into them.

In order to do so, the citizens, the national government, provincial, city and local government units, municipalities, barangays, and private enterprises must fulfill their responsibilities and join their efforts in creating cities, towns, communities, and neighborhoods which are less vulnerable to disasters. A public-private partnership is needed.

Moreover, it will be necessary to look upon disaster prevention as a basic tenet in urban planning, urban development, construction, education and through accumulation of policies and measures which suit the individual characteristics of each area, create or redevelop our towns and cities safe to live in, work, shop, dine, worship, and learn.

Long-term Targets

61. In order to create disaster-proof cities against earthquakes, promote fireproof and earthquake resistant measures for urban areas and secure open spaces to check the spread of fire and designate evacuation places.
62. Develop and strengthen urban facilities which can check the spread of fire occurring after a big earthquake, and create safe and comfortable disaster-proof living zones.
63. Create individual citizenâ€™s awareness for disaster prevention thereby eliminating some of the factors leading to disaster, while at the same time uniting citizensâ€™ efforts with those of the administration in building up preparedness for disaster, taking into consideration the Metro Manilaâ€™s and other citiesâ€™ daytime and nighttime population.
64. In order to create a flood-proof city, undertake extensive flood-control measures, tree-planting, drainage, sewerage, spillways, dikes, water retention basins, and cisterns, which take into consideration the individual characteristics of each river basin.

Urban Planning and Urban Development to Prevent Fire Spreading in Cities

65. Identify key disaster prevention spots in the centers of fire prevention districts.
66. Develop effective use of projects for the prevention of urban fire and disaster, as well as providing funds to make buildings fireproof and encourage joint undertaking of buildings.
67. In order to prevent fire in areas where wooden houses are built close together on soft ground, change the source of domestic kerosene, wood, or gas to a less dangerous one.
68. Draw up a â€œBasic Plan for Urban Redevelopment/Urban Renewal Plansâ€ to serve as a master plan, and call for concerted action by the public and private organizations concerned.
69. In the disaster prevention areas, undertake various redevelopment projects, in order to secure safe evacuation spaces and to improve living environments.
70. In a district where the â€œdegree of dangerâ€ is high such as an urban area where wooden houses are built close together, inform the citizens of danger, and through urban planning by methods which suit the individual characteristics of each area, eliminate firefighting trouble spots.

Securing Open Spaces

71. Since open spaces in urban areas such as parks play important roles in disaster prevention, they receive top priority in those areas where they are lacking.
â€¢ Large-scale parks, open spaces (metropolitan, etc.) as evacuation sites and disaster recovery bases. Improvement and construction of metropolitan parks.
â€¢ Smaller parks (city, town, barangay and villages) as disaster-prevention activity bases and rendezvous sites. Secure a park for every town block/barangay.
â€¢ Roads (village, barangay, municipal, city, provincial and national roads) as firebreaks and evacuation routes. Improvement of roads in high-risk areas.

Creation of Disaster-Proof Living Zones

72. In order to prevent fire from spreading following a severe earthquake, divide the urban areas into disaster-proof living zones of roughly the size of an elementary or high school planning district, by using firebreaks made up of roads, rivers, creeks, and canals as boundaries.
73. Consolidate roads, rivers and parks which make up the firebreaks, as well as promoting fireproof measures for areas along the firebreaks.
74. Utilize the barangay system and village homeowners associations in order to consolidate public squares or open spaces and minor roads, and to improve the areaâ€™s living environment and its capacities to fend off disasters.
75. In order to facilitate disaster-fighting in the event of an actual disaster, promote various disaster prevention measures including consolidation of supply facilities of firefighting water and disaster-fighting drills.
76. Foster citizensâ€™ awareness for disaster prevention, and create communities, which are well-prepared to fight disasters.

Establishing Preparedness for Disasters Prevention

77. In order to foster citizens who are well-prepared to fight disast

First 120 Days in 2011

26 April 2011

Circular No. 077 â€“ 2011

Subject: MAPâ€™s First 120 Days in 2011

Dear MAP Members:

Mabuhay! Greetings from the MANAGEMENT ASSOCIATION OF THE PHILIPPINES (MAP)!

Further to my Circular No. 048-2011 dated 7 March 2011 entitled â€œA Stronger MAP after First 60 Days of 2011,â€ I would like to update you on the encouraging developments within MAP from January to April this year.

1. Improved Financial Condition

To date, MAPâ€™s total assets stood at P31.8 million, 34% higher than last yearâ€™s P23.8 million. Our cash balances amounted to P24.5 million, 49% higher than 2010â€™s P16.4 million.

Due to the one-time P6,000 special assessment and our net income of P8 million in 2010, MAP has generated enough funds to fully finance the Retirement Fund of our employees.

2. Savings from Decreased Expenses

MAP continues to get reasonable media mileage for MAPâ€™s statements, even at zero PR expense.

The Board has agreed that MAP should not pay this year for advertisements on the statements that MAP will release or co-sign. The Board preferred that the statements should just be sent to the press in the form of news releases.

MAP has generated some savings because some meetings have been sponsored by Committee members and Governors. Thanks to the following who have sponsored some meetings: Popoy del Rosario, Chit Juan, Greg Navarro, Patrick Reidenbach, and myself.

We encourage MAP members to contribute their company giveaways (bags, umbrellas, shirts, USB, etc.) to serve as giveaways to press and special guests who will attend future MAP GMMs.

3. More Dynamic and Stronger Membership

Average attendance for the monthly GMMs (general membership meetings) in 2011 was 206 (116 members and 90 guests), higher than last yearâ€™s 147 (94 members and 53 guests). More members and guests have attended MAP meetings as shown by the record-breaking attendance of 343 (123 members and 220 guests) in the January 25 MAP Inaugural meeting and induction of the 2011 MAP Board of Governors.

Renewed interest in MAP has been manifested by the record 98.7% collection rate for the 2011 annual dues as of March 31. In the past 5 years, our collection rates for the same period averaged 60% to 70% only.

This year, we have inducted 24 new members who represented small, medium, large and multinational companies.

MAP now has 730 members, and we hope to end the year with a strong membership base of at least 900.

4. â€œMAPping a Culture of Integrityâ€

We have adopted â€œMAPping a CULTURE of INTEGRITYâ€ as MAPâ€™s theme for 2011.

MAP defines â€œCULTUREâ€ as â€œa way of lifeâ€ and â€œINTEGRITYâ€ as â€œadherence to highest ethical standards, good governance principles (transparency, accountability and fairness) and management excellence.â€

MAPâ€™s thrust for 2011 has 3 pillars as follows:

Members Benefits

Advocacies for Management Excellence
- Good Governance
- Corporate Social Responsibility (CSR)
- Environmental Sustainability

Programs for Management Excellence

We intend to cover Corruption, Criminality and Climate Change in most of our programs this year.

5. Enhanced Benefits for Members

With an improved financial condition, MAP has started hosting the first four (4) meetings of the various committees to encourage MAP members to be more active in Committee activities. The rest of the Committee meetings will be on â€œpay as you attendâ€ basis. Small meetings of up to 8 persons should be held at the MAP Board Room at Unit 608 of Ayala Tower One.

We have offered 3 learning sessions on the following topics: (1) â€œExecutive Remuneration Schemes and Their Alignment with Business Sustainabilityâ€ with UK-based Prof. ROBERT JELLY, Executive Director of The Chartered Institute of Management Accountants, (2) â€œMAP Economic Briefingâ€ with Dr. CIEL HABITO and BSP Governor SAY TETANGCO, and (3) â€œThe ADB-AIM Knowledge Hub for Trade and Investmentâ€™s The AIM Distinguished Lecture Seriesâ€ featuring the work of Dr. JEFFREY WILLIAMSON, Laird Bell Professor of Economics, Emeritus, Harvard University, and Honorary Fellow, Department of Economics, University of Wisconsin. For the continuing education of our members, we will continue lining up good learning sessions through our MAP EXECUTIVE ACADEMY.

We have activated the MAP SPEAKERS BUREAU in order to propagate best management practices and to give MAP members a chance to share their wisdom and expertise with their fellow MAP members and with other business/ professional organizations, schools, students, and other management practitioners and educators.

6. More Engaged Membership

Many members have become more engaged after we created 25 MAP PPP (Public-Private Partnership) Task Forces which are mandated to enable MAP to be more proactive in putting forward reforms and recommendations, instead of just reacting to issues. The present Committees will also serve as Task Forces to help selected government agencies pursue their mission and achieve their goals in order to sustain a culture of integrity.

The Task Forces are expected to generate the interim recommendations by 30 June 2011 in time for the July 25 State of the Nation Address of President Aquino, and the final recommendations by 30 September 2011 in time for the National Budget preparation.

The MAP PPP Task Forces, with their corresponding chairs, include the following, among others: (1) Airport Improvement - BAL ENDRIGA; (2) 4Ps (Pantawid Pamilyang Pilipino Program) or the Conditional Cash Transfer (CCT) Program â€“ EVELYN SINGSON; (3) Anti-Corruption (Procurement) - CHARLIE VILLASEÃ‘OR; (4) Anti-Corruption (Smuggling) â€“ BETH LEE; (5) Climate Change and Disaster Preparedness - CORA CLAUDIO; (6) Criminality - FERN PEÃ‘A; (7) Agribusiness - OSCAR TORRALBA; (8) Audit - BAL ENDRIGA; (9) Competitiveness - CESAR BAUTISTA; (10) Education â€“ JESLI LAPUS; (11) Health â€“ ALMA JIMENEZ; (12) ICT â€“ JAMES VELASQUEZ; (13) Medium-Term Development Plan â€“ PETER WALLACE; (14) Taxation System - EDDIE YAP; and (15) Tourism and Nationhood (Patriotism in Nation-Building) - JOE MAGSAYSAY.

The other Task Forces will cover, among others: (1) Budget, (2) Energy, (3) Finance, (4) Foreign Affairs, (5) Freeports/Seaports, (6) Labor, (7) Local Governance, (8) Science and Technology, (9) Trade and Industry, and (10) Transportation.

7. GOOD GOVERNANCE

7.1 INTEGRITY PLEDGE: Four hundred seventy-five (475) companies have signed the INTEGRITY PLEDGE for a clear demonstration of membersâ€™ commitment to â€œwalk the talkâ€ and implement policies and procedures that will support the initiative. The â€œIntegrity Initiativeâ€ is an advocacy for improved integrity standards that was officially launched in December 2010 by the European Chamber of Commerce, MBC, AmCham, AIM and MAP. If your company is not in the list of signatories yet, please sign up immediately.

7.2 CSR FOR TRUTH-TELLERS AND WHISTLE-BLOWERS: Our MAP Fund Drive to help fight corruption in general, and assist Truth-tellers and Whistle-blowers in particular, has enabled us to turn over financial contribution to now CA Commissioner HEIDI MENDOZA and whistle-blower Col. GEORGE RABUSA.

7.3 FUND DRIVE FOR ANTI-CORRUPTION PROGRAMS: MAP initiated a MAP Fund Drive to help fight corruption in general, and assist Truth-tellers and Whistle-blowers in particular. Many thanks for the following members who contributed to the Fund Drive: (1) TING PATERNO, (2) CHONY GIMENEZ, (3) BILL GO, (4) BEN LARAYA, (5) BOBBY LAVIÃ‘A, (6) EVELYN SINGSON, (7) REY ANGELES, (8) GUILLY LUCHANGCO, (9) VICKY GARCHITORENA-ARPON, (10) LUZ COTOCO, (11) JOEY CUISIA, (12) PHILIP NG, (13) JUN TAMBUNTING, (14) LITO SIBAYAN, (15) BEN TEEHANKEE, (16) RUDY VILLARICA, (17) CEF FOLLOSCO, (18) SIMON PATERNO, and yours truly. So far we have generated about P160,000. We will continue accepting donations so please send your checks to the MAP Secretariat.

8. CSR

We will soon be launching the MAP CSR Leadership Challenge which aims to promote CSR as important and integral part of good management practice, inspire MAP members and other top executives to improve their practice and set the bar for the practice of CSR in the country, and recognize companies that exemplify what it means to be a true corporate citizen through their CSR programs.

9. CRIMINALITY

In line with our partnership with the Armed Forces of the Philippines, we have sponsored a 7 Habits for Highly Effective People workshop for tactical officers and other high level officers of the PMA in order to enhance the leadership skills of the tactical officers so that they are â€˜whole personsâ€™ in their dealings with the cadets.

10. CLIMATE CHANGE AND DISASTER-PREPAREDNESS

On Disaster Preparedness, we have recommended the active promotion of studies and researches aimed at prediction of earthquakes. We have urged citizens, the national government, the local government units, and private enterprises to fulfill their responsibilities and join efforts in creating cities, towns, communities, and neighborhoods which are less vulnerable to disasters and are safe to live in, work, shop, dine, worship, and learn. We have requested our authorities to look upon disaster prevention as a basic tenet in urban planning, urban development and construction.

MAP encouraged its members to respond to the online Climate Change (CC) and Sustainability Survey 2011 --- --- conducted by PricewaterhouseCoopers Financial Advisors, Inc. (PwCFA) which aims to analyze current perceptions of CC risks and opportunities for private sector organizations, identify strategies and actions currently being taken by private sector organizations to respond to CC, identify the level of engagement between private sector organizations and the public sector, and stimulate and scale up private sector action on adaptation and mitigation.

11. MORE TIMELY RECOMMENDATIONS TO THE GOVERNMENT

In a span of 120 days, we have released 6 statements which have been featured by the major dailies and have submitted 100 recommendations to the government like the following:

11.1 MAP Statement on Corruption in the AFP: On February 2, we had a statement on the Corruption in the AFP where we expressed our grave concern over the alleged massive corruption in the Armed Forces of the Philippines. In the Statement, we strongly requested the President to act with speed and use the full force of the law against all involved in the anomalies. We encouraged Congress to immediately enact the Freedom of Information Law which will give the access to information heretofore hidden from public scrutiny, and the protection for truth-tellers and whistle-blowers.

11.2 MAP Statement on the Death of Gen. Angelo Reyes: For our Feb. 8 statement on the death of Angie Reyes, we expressed our condolences to his family but we also urged vigilance in promoting the need for integrity in public service. We advocated that Congress has to complete its investigation, craft new or improved anti-corruption measures, and recommend appropriate legal action against erring government officials.

11.3 MAP Statement on the Rapid Developments in the Middle East and North Africa: Our Feb. 21 Statement on the Rapid Developments in the Middle East and North Africa inspired the Aquino Administration, particularly the Department of Energy and the Department of Labor and Employment, to take proactive steps in addressing the possible negative repercussions on large companies and small and medium enterprises (SMEs) of the rapid developments in the Middle East and North Africa. We offered MAPâ€™s help to work with the government and the private sector through a PPP in whatever energyâ€“preparedness strategies, plans and programs the government is developing for meeting the adverse impact of fast-increasing oil prices, probable disruptions in oil supply and possible unscheduled return of Filipino expatriates who are based in the affected countries.

11.4 MAP Statement on Smuggling: In our Feb. 24 MAP Statement on Smuggling, we commended the Department of Finance (DOF) for the anti-corruption steps it has already taken and for enhancing the capability of the Bureau of Customs to step up counter-corruption initiatives to address rampant smuggling of many products like oil and motor vehicles. Through the Statement, we encouraged the DOF to aggressively pursue its campaign to prosecute, convict and jail major tax evaders and smugglers, among others.

11.5 MAP Statement on Disaster Preparedness: We have prepared our Statement on Disaster Preparedness, where we recommend the following, among others: (1) Actively promote studies and researches aimed at prediction of earthquakes, and concretize the measures to be taken once the warning has been issued; (2) Urge citizens, the national government, the local government units, and private enterprises to fulfill their responsibilities and join efforts in creating cities, towns, communities, and neighborhoods which are less vulnerable to disasters and are safe to live in, work, shop, dine, worship, and learn; and (3) Look upon disaster prevention as a basic tenet in urban planning, urban development and construction. MAP put forward the 60 recommendations and 10-year plans and programs of Palafox Associates to the Office of the President, DILG, and other government agencies, who gratefully acknowledged it.

11.6 Joint Statement of Support for BSP: Together with FINEX and MBC, MAP expressed full support to the Bangko Sentral ng Pilipinas (BSP) for its supervisory actions on Banco Filipino. The statement stressed that â€œThe act of BSP in closing Banco Filipino on grounds sanctioned by law is an act consistent with the BSPâ€™s mandate as regulator of banks and deserves to be accorded the presumption of regularity. The presence of regulator is meant to prevent loss of confidence in the banking system that can put the proper functioning of the economy at risk.â€

12. IMPROVED COMMUNICATIONS WITHIN MAP

At our March 29 GMM, we allowed five Committee Chairs to present their respective Committees programs and projects for the year. We got good feedback that it surely improved internal communications within MAP so we have agreed to institutionalize it as a regular part of our program for our monthly GMMs.

However, we also received feedback that the Committeeâ€™s announcements should not take too much time so we encourage our Committee Chairs to just present those items that require immediate attention of our members.

13. INTERNATIONAL NETWORKING

To enhance international networking with our counterparts in the Asia-Pacific region, we are continuing MAPâ€™s membership with the Asian Association of Management Organizations (AAMO). MAP became a member of AAMO in 1989. We stopped our membership in 1996 due to budget constraints but we reactivated our membership in 2006.

I represented MAP at the Council Meeting in Macau last week of the Asian Association of Management Organizations (AAMO). I have attended previous AAMO Council meetings in my capacity as a MAP Governor or Chair of the MAP International Affairs Committee.

The Macau Management Association is presently handling the Presidency and the Secretariat functions of the AAMO until 2013.

I promoted in my talk better climate now for investment in the Philippines under honest President Aquino, the speaker expert from Japan reported that the Philippines will be in the top 20 countries in the world by 2050, with good governance without corruption.

The AAMO is composed of management organizations from other countries like India, Australia, Cambodia, China, Hong Kong, Japan, Malaysia, Mongolia, New Zealand, Qatar, and Singapore.

14. PERA NG BAYAN

MAP fully supported the â€œPera ng Bayanâ€ online initiative of the Department of Finance for an improved monitoring and feedback system for its projects and those of its attached agencies. We have encouraged MAP members to use www.perangbayan.com in reporting your good and bad experiences in dealing with the DOF, the Bureau of Internal Revenue and the Bureau of Customs.

MAP continues to encourage the DOF to aggressively pursue with maximum speed and intensity its campaign to prosecute, convict and jail major tax evaders and smugglers as plugging this continuing plunder would go a long way in addressing our countryâ€™s fiscal problems.

15. BALIKPROBINSIYA

MAP has agreed to be a partner of BalikProbinsiya, a countryside entrepreneurship advocacy for a Public-Private Partnership (PPP) that brings sustainable livelihoods to rural areas. The Development Bank of the Philippines will be coordinating government participation and the MAP will be promoting private sector involvement.

As MAP encourages private business start-ups in agriculture, agro-livestock, agro-industry, agro-forestry, tourism, logistics and ICT, DBP is providing seed funding and coordinating government agency support to enable venture viability.

Among the industry priorities of the BP PPP include revitalization of the coconut industry, establishment of a sunrise bamboo industry, rationalization of agro-livestock sectors, industrialization of agro-forestry and intensification of herbal and vegetable production. The sudden return of Filipino expatriates fleeing the middle East political upheavals and the Japan triple-whammy of earthquake, tsunami and radiation places a greater immediacy for these entrepreneurial efforts.

16. EDUCATIONAL AGRIBUSINESS ZONES (EAZs)

In 2004, MAP, through its Agribusiness and Countryside Development Committee (ABCD), launched the Farm Business School (FBS) Project.

The first implementer of the project is the MFI Foundation through a Memorandum of Agreement signed on 26 August 2008. The MFI FBS opened its doors to the first batch of students in June 2009. MFI Foundation, in turn, partnered with the University of Rizal System to grant a Bachelor of Science in Entrepreneurial Management (BSEM) major in Farm Business to those students who may want to pursue a college degree under a ladderized scheme. There are now two batches in the program with 39 students enrolled.

MFI Foundation, in partnership with the Foundation for People Development, offered a Diploma in Agriculture Entrepreneurship (DAE) last year. The 31 students now enrolled in the program were provided scholarship by the Department of Agricultureâ€™s Agriculture Training Institute under the model of a Public-Private Partnership (PPP).

Under discussion is the possible replication of these programs (DAE and BSEM) in Palawan with the participation of the Western Philippines University.

Under the circumstances of State Colleges and Universities (SUCs), the big question is how such programs can be made sustainable, especially with the declining budgetary support from the national government.

To address this problem, the ABCD Committee has proposed the establishment of EDUCATIONAL AGRIBUSINESS ZONES (EAZs) to showcase technologies that can improve the lives of ordinary Filipino farmers and at the same time provide the financial resources to support the operation of the FBS.

The EAZs shall be managed like any other industrial park where common service facilities (i.e. water, electricity, garbage collection, security) are provided to locators. For such services, locators will be charged accordingly in the form of monthly fees or direct service fees.

Income that shall accrue from the operation of the EAZ shall be used to support student scholarships, faculty training, and research/extension activities of the FBS.

CONCLUSION

Many thanks to our general membership, specially our 2011 MAP Board members --- Vice President BETH LEE, Treasurer ED FRANCISCO, Secretary CHIT JUAN, Governors POPOY DEL ROSARIO, FRANKIE EIZMENDI, GREG NAVARRO, LYDIA SARMIENTO and JAMES VELASQUEZ --- for their generous support and active participation in MAPâ€™s programs and projects for 2011.

Thanks to the following Committee Chairs: (1) DAVE BALANGUE â€“ MMY Judging, (2) JUNIE DEL MUNDO â€“ CSR, (3) ED FRANCISCO â€“ Finance/Ways and Means, (4) MAR GATUS â€“ Corporate Governance, (5) RENE HUERGAS â€“ Sports and Fellowship, (6) BETH LEE â€“ Programs, (7) DONALD LIM â€“ CEO Conference, (8) TAMMY LIPANA â€“ Environment and Sustainable Development, (9) FRANCIS MONERA â€“ Chapters, (10) FRED PARUNGAO â€“ Nomination and Election, (11) NENA ALCUAZ REYES â€“ Management Development, (12) TONY SAMSON â€“ Communications, (13) EVELYN SINGSON â€“ National Issues, (14) OSCAR TORRALBA â€“ AgriBusiness and Countryside Development, (15) CHARLIE VILLASEÃ‘OR â€“ Trade, Industry and ICT, (16) EBOT TAN â€“ MMY Search, and (17) LINO ZAPANTA â€“ Membership.

Please let us know what you think we should do to make the MAP even stronger and your membership more worthwhile.

If you have questions, please contact MAP Executive Director Arnold Salvador via email (arnold.salvador@globelines.com.ph), cellphone (0917-832-2456) or telephone (751-1149 to 52).

Thank you for your continuing support to MAP!

Sincerely,

FELINO A. PALAFOX, JR.
President

9th MAP International CEO Conference

9th MAP International CEO CONFERENCE
13 September 2011, Tuesday, 8:00 AM to 5:30 PM, Rizal Ballroom, Makati Shangri-La

Theme: â€œFAST, FLAT & FREE: Leading in the New, Convergent Worldâ€

FAST: The Pace of Change Intensified

Complex, unpredictable, constantly shifting â€“ this is the environment today for businesses. The landscape is almost unrecognizable â€“ industry models are shaken, revenue streams more volatile and competition becoming hybrid. It is not going to slow down but will become more challenging as organizations fast-forward to the future. Companies that fail to live up to the new challenges put themselves up at risk of obsolescence, from market leadership to market demise.

FLAT: League of Extraordinary Intrapreneurs

Globally, itâ€™s competing in a two-speed world: the fast-accelerating economies of countries like China, India and Brazil; and the slow-down of the â€œoldâ€ economic rulers of Europe, North America and Japan. It means being able to service both the high and the low-growth markets, constantly making decisions and acting quickly on the options â€“ profit or growth, price or value, global or local. In this new world, hierarchy may be the first to go as leadership will shift from initiative to initiative.

FREE: Low, Lower and lowest

Customers rule the new world. They want it better, faster and â€¦. free, preferably. Cloud computing, open source, loads of information at their fingertips â€“ companies should deliver what they will want today yesterday. Trends that we are seeing, supposedly far off, are becoming business realities. In this new and complex world, companies are either fast â€¦. or dead!

WHAT IT TAKES TO WIN AT A CHANGING GAME

Be with experts who can share wealth of insights and diverse experiences and bring these innovative solutions to your companies. The MAP INTERNATIONAL CEO CONFERENCE is the venue where those who excel can tell their stories.

The Conference is about enduring companies continuing time-tested practices made stronger by the challenges they faced. It is also about the creativity and imagination that made new companies sail unexplored seas, triumphed and found new management treasures along the way. Today they thrive and MAP provides an opportunity for business leaders (and aspiring ones) to relive and share the journey.

Their stories may be inspiring enough so that tomorrow, itâ€™s yours to tell. Join the captains of the industry and business leaders in this annual convergence of though leaders.

â€¢ Get insights and discover a mine of information from experts.
â€¢ Work smarter â€“ the learning curve need not be that steep.
â€¢ Act quickly â€“ that one idea you hear may be the breakthrough you are looking for.
â€¢ Be there â€“ it all starts with showing up.

Topics and Speakers:

â€œTHE MULTIPLIER EFFECT: WHY BUSINESSES ARE ON-BOARD THE SOCIAL NETWORK BANDWAGON\"
Mr. PETER PEZARIS (US)
Founder and CEO, Multiply, Inc.

â€œTRANSFORMATIONAL LEADERSHIP THROUGH ANALYTICSâ€
Mr. AUBREY JOACHIM (Australia)
Immediate Past President, Chartered Institute of Management Accountants (CIMA) Global

â€œSocial Businessâ€
Ms. SANDY CARTER (US)
Vice President for IBM Social Business and Collaboration, IBM Software Group Worldwide

THE MEDIA EVOLUTION: Connecting to a Global Communityâ€
Atty. FELIPE L. GOZON
Chair, President and CEO, GMA Network, Inc.

Ms. ALEXANDRA PRIETO-ROMUALDEZ
President and CEO, Philippine Daily Inquirer

List in progressâ€¦.

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MAP Public-Private Partnership Task Forces

List of MAP PPP Task Forces
As of 14 April 2011

Ad Hoc

More members are becoming more engaged after MAP created 24 MAP PPP Task Forces which are mandated to enable MAP to be more proactive in putting forward reforms and recommendations, instead of just reacting to issues. PPP stands for â€œPublic-Private Partnership.â€ The present Committees will also serve as Task Forces to help selected government agencies pursue their mission and achieve their goals in order to sustain a culture of integrity.

These Task Forces are in line with our theme of â€œMAPping a Culture of Integrityâ€ and our goal this year to address Corruption, Criminality and Climate Change.

The Task Forces are expected to generate the following outputs: (1) Initial recommendations can be submitted anytime to MAP President Arch. FELINO A. PALAFOX, JR. or the MAP Secretariat; (2) Interim recommendations by 30 June 2011 in time for the July 25 SONA of P-Noy; and (3) Final recommendations by 30 September 2011 in time for the National Budget preparation.

MAP PPP Task Force for:

1. 4Ps (Pantawid Pamilyang Pilipino Program) or the Conditional Cash Transfer (CCT) Program

Compositions:
1.1 Evelyn Singson (Chair)
1.2 Cora Claudio
1.3 Manny Cuasay
1.4 Rex Drilon
1.5 Vic Lim
1.6 Bert Lina
1.7 Joe Magsaysay
1.8 Lanny NaÃ±agas
1.9 Ting Paterno
1.10 Tong Payumo
1.11 Pol San Buenaventura
1.12 Tito Santos
1.13 Lydia Sarmiento
1.14 Sanjiv Vohra

Recommendations:

The MAP, through its National Issues Committee (NIC), has offered to partner with the Department of Social Welfare and Development (DSWD) for the proper monitoring and improving of the existing systems and practices in the implementation of the Conditional Cash Transfer (CCT) program entitled â€œPantawid Pamilyang Pilipino Program (4Ps)â€.

MAP has tapped some of its members to volunteer their time and expertise in assisting DSWD make this landmark project of the DSWD and the Administration a success.

The goals of 4Ps are to provide conditional cash assistance to the poorest households to alleviate their immediate needs; and to break the intergenerational poverty cycle through investment in human capital, i.e. health, nutrition and education.

DSWD Secretary Corazon â€œDinkyâ€ Juliano-Soliman spoke at the 28 February 2011 MAP general membership meeting to introduce the 4Ps program to MAP members, explain its processes and status, cite its benefits to the countryâ€™s poverty alleviation goals, and inspire energetic participation of MAP members. She called on MAP members to answer the call for public-private partnership.

Sec. Soliman suggested the following areas where MAP expertise would add most value to the performance and success of 4Ps:
1. Review of the inclusion and exclusion guidelines in beneficiary selection
2. Setting up of more innovative ways for faster release of cash grants to beneficiaries
3. Tapping LGUs and the private sector in providing for health and school facilities
4. Providing third party monitoring
5. Sharing of expertise/specialization on the development of monitoring system
6. Tapping financial resources that can sustain 4Ps
7. Developing graduation policies for the beneficiaries and service providers
8. Support for continuing education of 4Ps beneficiary children 15 years old and up to finish high school or
receive vocational education
9. Identification of local employment opportunities and the required competencies.

The assistance to 4Ps will be a major undertaking this year of the MAP NIC. It is a unique project for MAP to apply its membersâ€™ management expertise to a major poverty reduction program of the government.
2. Agribusiness

Compositions:
2.1 Oscar Torralba (Chair)
2.2 Vic Amante
2.3 Harry Angping
2.4 Senen Bacani
2.5 Fred Borromeo
2.6 Cora Claudio
2.7 Manny Cuasay
2.8 Popoy del Rosario
2.9 John Forbes
2.10 Rene Gayo
2.11 Edwin Hernandez
2.12 Ramon Ilusorio

Recommendations:

1. In 2004, the MAP, through its Agribusiness and Countryside Development Committee, launched the Farm Business School (FBS) Project.

2. The first implementer of the project is the MFI Foundation through a Memorandum of Agreement signed on 26 August 2008. The MFI FBS opened its doors to the first batch of students in June 2009. MFI Foundation, in turn, partnered with the University of Rizal System to grant a Bachelor of Science in Entrepreneurial Management (BSEM) major in Farm Business to those students who may want to pursue a college degree under a ladderized scheme. There are now two batches in the program with 39 students enrolled.

3. MFI Foundation, in partnership with the Foundation for People Development, offered a Diploma in Agriculture Entrepreneurship (DAE) last year. The 31 students now enrolled in the program were provided scholarship by the Department of Agricultureâ€™s Agriculture Training Institute under the model of a Public-Private Partnership (PPP).

4. Under discussion is the possible replication of these programs (DAE and BSEM) in Palawan with the participation of the Western Philippines University.

5. Under the circumstances of State Colleges and Universities (SUCs), the big question is how such programs can be made sustainable, especially with the declining budgetary support from the national government.

6. To address this problem, we are proposing the idea establishing EDUCATIONAL AGRIBUSINESS ZONES (EAZs).

7. We are now too familiar with industrial parks that are jotting the landscapes of the countryside. Wouldnâ€™t it be nice if we can have EAZs to showcase technologies that can improve the lives of ordinary Filipino farmers and at the same time provide the financial resources to support the operation of the FBS?

8. The idea is to establish an EAZ within the campus of a SUC. How will this go?

8.1 The proponent of the FBS shall lease a portion of the property of SUC for 25 years with option of renewal for another 25 years.

8.2 The proponent in turn enters into joint venture arrangement (with land and facilities if there are as equity contribution) with interested parties who would like to have a demonstration farm or site for their technology. Lot sizes to be awarded will be dependent on the needs of the project proponent. One important consideration for accepting a lessor is that they make their project open to the students for their on-the-job-training and to the public for visits and that these are relevant to ordinary farmers. Any project of interest to farming related to crops, livestock, poultry, fishery, and forestry will be of interest. Projects that involve processing of agricultural products are also welcome.

8.3 The EAZ shall be managed like any other industrial park where common service facilities (i.e. water, electricity, garbage collection, security) are provided to locators. For such services, locators will be charged accordingly in the form of monthly fees or direct service fees.

9. Income that shall accrue from the operation of the EAZ shall be used to support student scholarships, faculty training, and research/extension activities of the FBS.

For comments and discussion.

3. Airport Improvement

3.1 Bal Endriga (Chair)
3.2 Harry Angping
3.3 Mark Bradford
3.4 Gina Campos
3.5 Joe Chua
3.6 Jonathan Crook
3.7 Ramon Gutierrez â€“ Civil Aviation Authority of the Phils.
3.8 Anton Huang
3.9 Reto Klauser
3.10 Fern Pena
3.11 Johnny Rocha
3.12 Orville Roque
3.13 Evelyn Singson
3.14 Ebot Tan
3.15 Peter Wallace
3.16 Lino Zapanta
3.17 Wolfgang Kurt Harle
3.18 Jose Angel Honrado â€“ MIAA
3.19 Octavio Lina â€“ MIAA

Priority Project 1: NINOY AQUINO INTERNATIONAL AIRPORT

Recommendations:
1. Terminal 1 must be renovated and continue to be the international terminal. It is adjacent to the two major international cargo terminals and much closer to the international runway 06-24. Because of the objections of foreign airlines of its state of disrepair a program of phased renovation should be done to make it presentable. This terminal has 14 gates against Terminal 3â€™s 20 gates but the domestic volume of passengers is at least three times bigger than international. If the fuel depot and the NAIA cargo terminal could be relocated (and they must be because the fuel depot is a hazard so close to the passenger terminals) then both Terminal 1 and 2 could be extended towards each other and perhaps eventually connect. Connections between the domestic and international terminals will therefore facilitate passenger transfer without having to go out of the terminals.

2. Terminal 2 can remain PALâ€™s terminal and because it has become insufficient to the growing operation of PAL both the domestic and the international wing could be extended. The international wing could extend towards the vacated area of Nayong Pilipino while the domestic wing could be extended towards Terminal 1 so that eventually domestic/international connection could happen within the same interconnected building. The extensions of both wings of Terminal 2 can be made much wider than the current one to provide for Customs, Immigration and Quarantine (CIQ) operation for international flights to be handled at Terminal 1 and the extended international wing of Terminal 2. If the proposal for Terminal 3 is adopted then even the domestic wing of Terminal 2 can be devoted to international making all of Terminal 1 and 2 purely for international use. What used to be the domestic wing can be devoted to the narrow body international flights.

3. Terminal 3 must be used for domestic operation with all 20 gates made operational (now only a few) to cater to the much greater volume of domestic passenger traffic (to reiterate, at least 3x of international). The logic aside from the issue of volume is that it is after all built along the domestic runway. In this case, the useful utilization of runway 13-31 will not be diminished, perhaps even improved because the smaller domestic aircraft can continue to land and take-off on the domestic runway. It will avoid congesting runway 06-24 if Terminal 3 were used for international instead.

4. Terminal 4 or the Manila Domestic Terminal can stay for the continuous usage by the turboprops of SEAIR and Zest Airways which are not conducive for use in the other terminals anyway because they will not fit the airbridges. Instead of being remote-parked in the other terminals the two airlines staying at T4 will enjoy the closeness of the terminal to the aircraft parking bays rendering the use of airbridges unnecessary. The Airbus operations of the two airlines can then shift to T1 & T2.

Priority Project 2: D. MACAPAGAL INTERNATIONAL AIRPORT

Recommendations:
1. To support the inevitable it is recommended that the necessary steps to prepare DMIA as the new international gateway be taken by the government and the travel and tourist industry.

2. The construction of a new international terminal befitting a gateway must be seriously pursued now.

3. The construction of a speed railway system connecting NAIA to DMIA must be considered. The current Northrail project might take a long time. The projected stops are far too many to be desirable as transit system for the air travelers.

4. The continuous improvement and widening of the NLEX must be pursued to desirably convert it to speed a several-lane superhighway.

Priority Project 3: LAQUINDINGAN INTERNATIONAL AIRPORT

Recommendations
1. The Laquindingan project has been going on for over a decade and finally almost nearing completion. It must be completed immediately to cater to the developing tourism of Northern Mindanao.

2. The airport must be provided with complete facilities and equipment to accommodate 24-hour operation of both domestic and international flights.

Priority Project 4: A GENERAL AVIATION AIRPORT

Recommendations
1. There have been attempts to transfer general aviation to formerly wide open, obstruction-free areas like Cabuyao and Sta. Rosa. Now the area has become prime real estate development area, It is recommended that other areas be studied particularly those quite close to Metro Manila since many of the general aviation operators are corporate entities also vital to the economy.

2. There were proposals before the set up an airport on Talim Island, the island of Rizal Province right in the middle of Laguna de Bay. Perhaps a serious study on this proposal should be made giving attention to the possible downside of the airport contributing to the pollution of the fresh-water lake of Laguna de Bay.

3. Another proposal was reportedly made by the City of Taguig to have an airport built along its shoreline. The same issue on pollution will have to be studied as well as the safety issue of it being too proximate to NAIA and therefore might pose hazard in aircraft maneuvering in two airports so close to each other.

4. Another airport quite close to Metro Manila is Sangley Airport at the Cavite Naval Base, if the military would be predisposed to agree to the conversion from military to general aviation airport.

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SHORT-TERM â€“ UNTIL JUNE 2011
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1. Use of credit cards to pay travel tax and terminal fee
2. Payment of government fees for tickets obtained via Internet.
3. Schedule activities properly to achieve the most from Oct 2010 to June 2011
4. Review the mix and aesthetics of concessionaires and duty free shops.
5. Renovate shopping outlets, duty-free, food concessionaires, gift shops
6. Renovate retail outlets to upgrade them to world-class but Philippine-themed look
7. Study how to improve the mix and quality of products to be sold in retail outlets
8. 7 â€“ Point Road map for the Full Operation of NAIA 3
8.1 Completion of Retrofit Works
8.2 Engagement of Airport Consultants
8.3 Undertaking of Completion Works
8.4 Engagement of O & M Contractors
8.5 Phased Transfer of Airlines
8.6 Final Airline Accommodation
8.7 Consider changing mix of comfort rooms between male and female CRâ€™s
8.7.1 Convert some male CRâ€™s into female CRâ€™s to increase capacity for female needs
8.7.2 Construct simple new urinals for males along one or two areas and retain a few strategically
located cubicles for use by males.

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MEDIUM-TERM â€“ 2011 TO 2015
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Terminal 3
1. 7 â€“ Point Road map for the Full Operation of NAIA 3
1.1 Phased Transfer of Airlines
1.2 Provision of Cargo Facility
2. Implement opening of another gateway at Clark to decongest Metro Manila

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LONG TERM â€“ 2011 TO BEYOND 2016
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Terminal 1 to 4
1. Terminal 1 must be renovated and continue to be the international terminal.
2. Terminal 2 can remain PALâ€™s terminal and because it has become insufficient to the growing operation of PAL, both the domestic and the international wing could be extended.
3. Terminal 3 must be used for domestic operation with all 20 gates made operational to cater to the much greater volume of domestic passenger traffic.
4. Terminal 4 or the Manila Domestic Terminal can stay for the continuous usage by the turboprops of SEAIR and Zest Airways which are not conducive for use in the other terminals anyway because they will not fit the airbridges.

General
1. As a guide to project-program identification and development, the following very specific questions shall be answered:
1.1 When can the President make a pronouncement that there has been a breakthrough in the operations of NAIA 3?
1.2 For the 2011 SONA, what specific accomplishments can the President cite regarding NAIA 3?

4. Anti-Corruption (Procurement)

Compositions:
4.1 Charlie Villasenor (Chair)
4.2 Mano Alcuaz
4.3 Jean Dâ€™Orival
4.4 Bal Endriga
4.5 Vangie Escobillo
4.6 Bert Lina
4.7 Deliza Ridoloso
4.8 Orville Roque
4.9 Jim Wesberry

5. Anti-Corruption (Smuggling)

Compositions:
5.1 Romy David
5.2 Beth Lee
5.3 Fern PeÃ±a

6. Audit

Compositions:
6.1 Bal Endriga (Chair)
6.2 Anton Aguilar
6.3 Jim Wesberry

7. Budget

Compositions:
7.1 Anton Aguilar
7.2 Eddie Yap

8. Climate Change and Disaster Preparedness

Compositions:
8.1 Cora Claudio (Chair)
8.2 Alex Escano
8.3 Tammy Lipana
8.4 Julius Labrador
8.5 Ronald Francis Suarez â€“ Pilipinas Shell Petroleum Corp.

Recommendations:

Despite our countryâ€™s history and frequency of disasters --- including very destructive earthquakes, typhoons, floods, fire, volcanic eruptions, landslides, and rising water levels due to climate change --- our cities, towns, and communities have been developed without or with lack of urban planning, architecture, engineering, and other considerations for disaster prevention.

Based on present available data, it has been predicted that if Metro Manila is hit by a severe earthquake, a large percentage of buildings and structures will be destroyed and there will be large human and material losses.

To make Metro Manila and other places less vulnerable to disasters, it is necessary not only to make the buildings safer, earthquake-resistant, flood-proof, and fire-proof, but also to improve the roads, open spaces, and parks that can prevent the spread of fire. At the same time, governmentâ€™s and citizensâ€™ preparedness for disasters must be raised in order to minimize the potential loss and damage to life, limb, and property.

There have been many blueprints and plans for disaster preparedness but execution by both government and the private sector has been wanting.

Disasters take precious lives and damage valuable property, aside from setting back economic growth. Both government and the private sector must implement land use plans, allocate resources to build disaster reduction and response capability at the community level, and heed expert warnings on the likely effects of climate change.

MAP recommends the following, which are part of the sixty (60) recommendations which MAP endorsed to the government:

1. Actively promote studies and researches aimed at prediction of earthquakes, and concretize the measures to be taken once the warning has been issued.
2. Urge citizens, the national government, the local government units, and private enterprises to fulfill their responsibilities and join efforts in creating cities, towns, communities, and neighborhoods which are less vulnerable to disasters and are safe to live in, work, shop, dine, worship, and learn.
3. Look upon disaster prevention as a basic tenet in urban planning, urban development, engineering, construction and management.
4. Develop and strengthen urban facilities which can check the spread of fire occurring after a big earthquake, and create safe and comfortable disaster-proof living zones, and designate evacuation places.
5. Enhance citizensâ€™ awareness and school education in disaster prevention to make citizens well-prepared to anticipate and prevent/reduce disasters.
6. Improve citizensâ€™ ability to fight disaster through establishment of disaster prevention/reduction education centers and training of men and women who can serve as leaders in preventing and responding to disasters.
7. Set up an accurate, speedy, sustainable system of communication that will facilitate appropriate emergency measures and prevent panic in the time of disaster.
8. Implement adequate and comprehensive measures that will prevent potential adverse impact of disasters, with the participation of all stakeholders.
9. Develop and maintain an integrated database system that will make results of zoning, mapping and assessment efforts available to the public, especially to policy and decision makers at both the national and local levels.
10. Review the various government agencies in charge of urban and metropolitan development that have many overlapping functions and synchronize their activities.
11. Update the Building Code, the Structural Code and other codes to make them more relevant to the times, and strictly enforce them without corruption.
12. Learn from best practices and worst experiences elsewhere in the world in disaster preparedness, response, reconstruction and management.

Disaster preparedness saves lives, limb and property. There is no better time than now to prepare.

9. Criminality

Compositions:
9.1 Fern Pena (Chair)
9.2 Harry Angping
9.3 Jimmy delos Santos
9.4 Ric Librea
9.5 Harry Rodriguez
9.6 Remy Tigulo

10. Competitiveness

Compositions:
10.1 Cesar Bautista (Chair)
10.2 Dave Balangue
10.3 Rex Drilon
10.4 Bal Endriga
10.5 Vangie Escobillo
10.6 John Forbes
10.7 Mayo Lopez
10.8 Helen Macasaet
10.9 Jun Narvaez
10.10 Edu Olbes
10.11 Peter Wallace
10.12 GG Zulueta

11. Education

Compositions:
11.1 Jesli Lapus (Chair)
11.2 Henry Basilio (AmCham)
11.3 Alberto Buenviaje
11.4 Lydia Echauz
11.5 John Forbes
11.6 Rene Fuentes
11.7 Ester Garcia
11.8 Mayo Lopez
11.9 Helen Macasaet
11.10 Nena Alcuaz-Reyes

Recommendations:

1. ACUTE CLASSROOM SHORTAGES

1.1 The TF agreed to recommend the construction of 150,000 classrooms (based on DepEd estimate) within two years to address the acute shortages for such facilities in the country.

1.2 The TF noted that the major causes of the acute shortages include the following:
1.2.1 Many classrooms have been dilapidated or condemned.
1.2.2 The countryâ€™s population has been increasing at a speed of 2.04% every year (based on NSOâ€™s 2007 Population Census), which is equivalent to 1.8M new-born children every year.
1.2.3 Many classrooms were destroyed by calamities/disasters.
1.2.4 The yearly budget of DepEd can just build 6,000 to 12,000 new classrooms.

1.3 The TF will look into the following aspects so it can make concrete recommendations with immediate effect:
1.3.1 PPP (Mayo Lopez, Joey Bermudez)

The TF agreed to encourage businessmen to invest in classroom construction under the Public-Private Partnership (PPP) initiative of P-Noy through the Build-Operate-Transfer (BOT) scheme, the Build-Lease-Transfer (BLT) scheme, etc.

Financial viability information and all other investment details will have to be sorted out.

1.3.2 Flexibility for School Assets (Ester Garcia, Helen Macasaet, Oscar Torralba)

The TF agreed to look at what should be done to empower the State Universities and Colleges (SUCs) and all other schools to lease or rent classrooms that will be constructed by businessmen, and make them more resourceful in generating revenues for their operations or in minimizing their MOOE (maintenance and other operating expenses).

1.3.3 CDF (John Forbes)

The TF agreed to encourage the legislators to allocate 50% of their Legislatorsâ€™ Countryside Development Fund (CDF or Pork Barrel) for classroom construction. The CDF has reached P23B --- P200M for each Senator and P70M for each Congressman.

1.3.4 SEF of LGUs

Local Government Units (LGUs) raise P15B yearly for their Special Education Fund (SEF) which come from 2% of the local business taxes they collect. The SEF This can be used as a collateral to borrow funds for classroom construction for up to 5 times or P75B.

2. K+12

A discussion paper will be prepared by Dr. Echauz and Dr. Garcia.

3. OTHER ISSUES

The TF will be discussing in future meetings what to do with the following issues:

1.1 Mismatch of Educatorsâ€™ Courses/Graduates vs. Employersâ€™ Requirements
1.2 Technical - Vocational Thrust
1.3 Teacher Quality

12. Energy

Compositions:
12.1 Harry Angping
12.2 Ed Chua
12.3 Orville Roque
12.4 Fred del Rosario
12.5 Rogelio Murga
12.6 Felix Sy
12.7 Dennis Uy
12.8 Francisco Viray
12.9 Peter Wallace

13. Finance

Compositions:
13.1 Romy Bernardo
13.2 Malou Cristobal
13.3 Bobby de Ocampo
13.4 Dick Du-Baladad
13.5 Edu Olbes
13.6 Felix Sy
13.7 Cesar Virata
13.8 Peter Wallace
13.9 Eddie Yap

14. Foreign Affairs

Compositions:
14.1 Jimmy Ladao
14.2 Charlie Villasenor

15. Freeports/Seaports

Compositions:
15.1 Henry Basilio (AmCham)
15.2 Romy David
15.3 Lilia de Lima
15.4 John Forbes
15.5 Fern Pena

16. Health

Compositions:
16.1 Alma Jimenez (Chair)

17. ICT

Compositions:
17.1 James Velasquez (Chair)
17.2 Mano Alcuaz
17.3 Gani Ferrer
17.4 John Forbes
17.5 Rene Huergas
17.6 Helen Macasaet
17.7 Patrick Reidenbach
17.8 Peter Wallace

18. Labor

Compositions:
18.1 Nieves Confesor
18.2 John Forbes
18.3 Ed Lacson
18.4 JP Orbeta
18.5 Mon Segismundo

19. Local Governance

Compositions:
19.1 Raffy Alunan
19.2 Rex Drilon
19.3 John Forbes

20. Medium-Term Development Plan

Compositions:
20.1 Peter Wallace (Chair)
20.2 Orville Roque

21. Science and Technology

Compositions:
21.1 Fred del Rosario

22. Taxation

Compositions:
22.1 Eddie Yap (Chair)
22.2 Anton Aguilar
22.3 Harry Angping
22.4 Mannie Alcantara
22.5 Dick Du-Baladad
22.6 Art Dalupan
22.7 Jean Dâ€™Orival
22.8 Danny Ignacio
22.9 Ric Librea
22.10 Tammy Lipana
22.11 Fred Parungao
22.12 Fern PeÃ±a
22.13 Evelyn Singson

23. Tourism and Nationhood (Patriotism in Nation-Building)

Compositions:
23.1 Joe Magsaysay (Chair)
23.2 Mano Alcuaz
23.3 Raffy Alunan
23.4 Harry Angping
23.5 Vince Carlos
23.6 Joe Chua
23.7 Cora Claudio
23.8 Manny Cuasay
23.9 Rene Fuentes
23.10 Tony Gonzalez
23.11 Alma Jimenez
23.12 Twinkle Rodolfo (AmCham)
23.13 Eddie Yap

MAPPING OUT THE FUTURE TO MAXIMIZE INCOME AND EMPLOYMENT:

STRATEGY ON TOURISM FOR THE PHILIPPINES
(Circa 2011)

The number of tourism arrivals in the Philippines has not increased appreciably in the last 3 years and the figures are dismal when compared to our neighborsâ€™.

For example: Malaysia has approximately 23 million visitors annually
Hong Kong 20
Thailand 17
Singapore 15
Indonesia 10
Viet Nam 8

The Philippines has 3.5 million and almost 1 million are Filipinos who live abroad. This, in spite of our many acknowledged attractions. Best beaches in the world with the most varied marine biodiversity in the world. Attractive people who love â€“ and know â€“ how to enjoy themselves. Superlative music and performers . Ability to communicate in English. Well-educated middle class, and young, vibrant population. Our medical facilities are competitive, food in restaurants is generally not very expensive, and services are good. Care-giving, nursing, and food attendants in restaurants are generally capable.

In spite of all this, there are many challenges. The condition of our international and domestic airports is substandard. The cost of domestic travel can be brought down. Our tourism infrastructure â€“ mainly, transportation and facilities to destinations is second-rate, (the Philippines is surrounded by water â€“ yet, we are not connected properly with water transport). Our public restrooms, especially in outlying areas are not the most hygienic. We still have peace and order concerns which contribute to our low image overseas. Our cities are crowded and have poor sanitation â€“ refuse and garbage are visible in many places.

The structure of our organization to attract more tourism is faulty.

The Department of Tourism is a government agency that is hindered by bureaucracy. It does not have the budgets to â€œexplodeâ€ on to the international tourism scene competitively. The private sector includes many experienced and capable companies and individuals, but it remains fragmented.

The entire tourism strategy must be revised after a thorough review. A new Master Plan is being drawn up.

The Department is ministerial, at best. The new TIEZA (Investments and economic zones authority â€“ the successor of the Phil Tourism Authority -appears to be unsure of how it should proceed. It owns many properties that could be disposed of to raise funds for what is needed. The Phil Tourism Promotions Board has not been formed, after 250 days.
In other words, at this pace, it will be a long time before anything significant occurs.

WE CANNOT AFFORD TO WAIT.

In the medium â€“ and long term, only a strong private effort will succeed.

A new corporation, privately led but initiated with total government support, is needed to address the many issues detailed above. This corporation will work hand â€“ in â€“ hand with the Department of Tourism, but must take the lead. The finance needed for the capitalization and operational budgets must be sourced by government, who will own 40% of the corporation. The ideal government agency who could provide this should be PAGCOR, since they will be the direct beneficiary of a new wave of tourism from China. The target market IS China, and the minimum target should be 8 million visitors from that country (annually) after 5 years. The Chinese market responds to gaming, good food, shopping, tropical weather and beaches ( since they are basically land-locked). Look at the Macau example, after the casinos have been established in the last 5 years. What were their arrivals then, as compared to now. By 2015, it is projected that 100 million Chinese will be traveling throughout Asia. By then, we should be able to attract 8-10 million of them to visit us for at least 10 days during the year. One half of these will return for another 10 days.

The strategy to attract these visitors is through intensified marketing in China with Filipinos familiar with the market. The attractions we have are casinos in the Clark (Pampanga) and Cebu locations. China is landlocked so Chinese are attracted to beaches. They require good food (Chinese cuisine). Shopping of international brands through duty -free shopping in â€œoutletâ€ stores. Leisure parks. Additional 5-star golf courses. Medical tourism (spas, plastic surgery, pain control centers.) Exposure to the best in Filipino dance and music everywhere.
Philippine Air Lines could be repurchased by this corporation, and be part of the vanguard. Retirement villages, mainly in Clark and Subic will also be pursued vigorously.

This private company can be franchised by Duty-Free Phils. and shall operate the duty free shopping at airports and in special economic zones. As mentioned above, shopping is very important to the Chinese.

Chinese from the â€œmainlandâ€ can visit Macao only once every 90 days, but they can visit Clark every week without restraints and visas are not required. A large shopping complex can be developed in Clark and Subic for international and domestic shoppers. Leisure parks and other attractions will be designed for visitors to Clark. Racing (Formula 1 and 2) will be developed in Clark. In the Clark-Subic area, another 10,000 rooms can be built over the next 3 years in 3-storey, clean, affordable hotels that are very well landscaped. The land is there, and people to staff the hotels. Transportation will be provided. Another 5 golf courses should be developed as well.

The old, traditional system of visiting travel fairs and conferences is outmoded and no longer very productive. It is expensive, as well. Promotions should be direct to the specific markets.

China is it, as far as tourism is concerned. And we have what they want. New privately-run casinos for the Clark â€“ Subic area, monitored and regulated by PAGCOR, good food, plenty of shopping and guaranteed security. We have the best entertainment and performers. Many of the people working in the Macau casinos are Filipino.

This private tourism company must be formed as soon as possible, and headed by a marketing team with direct access to China.

LETâ€™S JUST DO IT!

24. Trade and Industry

Compositions:
24.1 Roland dela Cruz
24.2 John Forbes
24.3 Angela Garcia
24.4 Charlie Villasenor
24.5 Peter Wallace

25. Transportation

Composition:
26.1 Ramon Borromeo

Recommendations:

1. On the Development of Luzon Logistics Corridor

RECOMMENDATION:
We recommend the issuance of a policy (i.e., Executive Order) that would shift foreign cargoes from the port of Manila to the newly developed international ports in Batangas and Subic.

Initially, the effort may be directed at the Batangas Port since there are enough cargoes coming from the 1,000 locators in 42 Industrial Estates operating in the CALABARZON. The capacity of Batangas Port is only 1/5 of the current foreign cargo traffic being handled in Manila. According to the Philippine Economic Zone Authority (PEZA), 86% of export-import cargoes come from the PEZA-registered companies, of which 60% originate from the CALABARZON area. In this regard, it is recommended that all exports and imports going to and coming from South Luzon should be handled at the Batangas Port. PPA and PEZA must simultaneously issue the following Memorandum Circulars to the effect:

â€¢ The Philippine Ports Authority (PPA) to issue a Memorandum Circular directing the International Shipping Companies, through its association (AISL), to service their clients based/operating in South Luzon at the International Port of Batangas.

â€¢ The Philippine Economic Zone Authority (PEZA) to issue a Memorandum Circular directing its Economic Zone locators to load and unload their foreign cargoes at the International Port of Batangas.

2. On the ASEAN RORO Network

RECOMMENDATION:
One critical policy that must be put in place in support of this initiative is the inclusion of the Chassis-RORO (or ChaRO) as part of the RORO service. This entails the amendment of EO 170.

The international ports of Batangas, Davao and Zamboanga will play a critical role in the establishment of RO-RO connections between the Philippines and other ASEAN countries. There is, therefore, a need to ensure that government services (like customs, immigration and quarantine) will be provided in these designated ASEAN RO-RO ports.

3. On Public-Private Partnerships

RECOMMENDATIONS:
We support the policy advocacy of the PPP Coalition calling for the

a) Issuance of an EO creating a 10th variant (on Joint Ventures) under the BOT Law
b) Amendment of the BOT IRR (especially the deletion of the granting of â€œprovisionalâ€ franchise)
c) streamlining of right-of-way (ROWA) negotiation and court procedures
d) appointment of a PPP Center head with the rank of Secretary, PPP Center to be transferred from NEDA to the Office of the President
e) establishment of PPP units within the implementing agencies in order to support the newly-created PPP Center.
f) Bid out a few ready-to-go projects (LRT 1 South Extension, LRT 2 East Extension and CALA) considering that these projects have existing feasibility studies, commercially interesting to the developers and financial institutions, socio-economically viable, part of the governmentâ€™s priority projects, and can be bidded out immediately.

4. On the separation of PPAâ€™s regulatory and development functions

RECOMMENDATION:
We recommend the issuance of an EO rescinding LOI 1005-A. All other provisions of LOI 1005-A are in the current mandate of PPA, hence rescinding will not have an effect on PPA except or the fact that it cannot share anymore from cargo handling revenues.

We also support the Administrationâ€™s initiative to separate the regulatory and development functions of PPA, CAB, etc.

5. On Airline Taxation

RECOMMENDATIONS:
The following should be viewed as an investment and development strategy for the Philippines:

(a) For the DOF to allow the foreign air carriers to exercise the option to register for VAT in lieu of percentage tax (i.e. CCT) imposed under Section 118 of the 1997 Tax Code.

(b) For Congress to sponsor and support the passage of a bill seeking to rationalize the airline tax regime through amendments of the 1997 Tax Code.

6. On CIQ Issues

RECOMMENDATIONS:
The Export Development Council is pleased to re-submit the draft EO for 24/7 operations in all international airports and seaports and to charge any overtime on the budget of the departments.

7. On Truck Overloading Issue

RECOMMENDATION:
We support the position of the Supply Chain Management Association of the Philippines (SCMAP) and Philippine Confederation of Exporters and Importers (PHILEXPORT) on the issue of truck overloading â€“ i.e., that we adopt the per axle limit as the criterion â€“ maximum of 13.5 tons per axle and increase of the gross vehicle weight (GVW) limits per truck configuration, to be consistent with the per axle limit and the ISO international container weight limit. The current GVW limits are very restrictive and in effect will result to a reduction of the load per container which will ultimately redound to higher transport cost and un-competitiveness of exports.

MAP "CSR LEADERSHIP CHALLENGE" Named

MAP â€œCSR LEADERSHIP CHALLENGEâ€ Awardees Named

The Management Association of the Philippines announced the winners for the First â€œMAP CSR Leadership Challengeâ€ yesterday at the Inter-Continental Manila.

The MAP CSR Leadership Challenge aims to promote CSR as important and integral part of good management practice, inspire MAP members and other top executives to improve their practice and set the bar for the practice of CSR in the country, and recognize companies that exemplify what it means to be a true corporate citizen through their CSR programs.

MANILA WATER COMPANYâ€™s Tubig Para sa Barangay (TPSB) or â€œWater for Low â€“ Income Communitiesâ€ received the prestigious MAIN AWARD which is given to a company that has truly made CSR part of the way it does business. Its CSR activity is not just a program, not an accessory or a hobby, but an integral part of the way it formulates its overall corporate strategy.

The TPSB reflects a perfect intersection of business activity and CSR. Access to potable water is an important component of anti- poverty programs. Manila Water recognizes that low-income communities have a very limited capability to avail themselves of quality services while at the same time being the sector that needs it most. Manila Water has made a commitment to ensure that the water and sanitation needs of these communities are available to them in a most affordable manner. The result has been 24-hour water service to more than a million residents of urban poor communities. The TPSB has also helped minimize illegal connections, which pose a threat to the sustainability of Manila Waterâ€™s business. The program safeguards the companyâ€™s interest while integrating the poor communities into Manila Waterâ€™s piped-in connection line, giving them better water quality and affordability, convenience and access.

The finalists for the MAIN AWARD were Globe Telecomâ€™s â€œBridgeCom sa Bayanâ€, PHINMAâ€™s â€œLife Can Be Betterâ€ Program, and Planters Development Bankâ€™s â€œCorporate Social Responsibility is our Core Businessâ€ Program.

The â€œBest in Educationâ€ Special Award went to â€œThe Union Bank Learning System: Developmental Reading Integrated with Values Education for Good Citizenship As a Filipinoâ€ Project. The project is the Union Bankâ€™s gift to the Filipino nation by way of education. Through this learning system (which consists of a book a Storybook, a Teacherâ€™s Handbook, a Studentâ€™s Workbook, Music Book, CD, and a Teaching Video), about 200,000 Grade II pupils in the National Capital Region trained by around 5,000 public school teachers have demonstrably improved their reading skills against the backdrop of character and citizenship development as enshrined in the Philippine Constitution. As the bankâ€™s flagship CSR project, this innovative project puts into action its commitment to mobilize its resources for the betterment of society by shaping the young who will be tomorrowâ€™s leaders.

The other finalists for the Education Category were SMART - Internet For All: Smart Schools Program, and Shellâ€™s â€œGas Mo, Bukas Ko' Programme.â€

The â€œBest in Enterprise Developmentâ€ Special Award went to GLOBE TELECOMâ€™s â€œEmpowering Micro-Entrepreneurs in the Countrysideâ€ Program which encourages communities through community leaders to get actively involved in entrepreneurial activities and promotes starting small businesses for families and community welfare. It promotes value-based leadership and entrepreneurial skills for barangay leaders and micro-entrepreneurs in identified communities and organizations nationwide. It helps micro-entrepreneurs put up new home or community-based businesses and ultimately provide additional income for their families. It demonstrates and instills the discipline and practice of entrepreneurship and microfinance as an enabler to economic self-sufficiency.

The other finalist for the Enterprise Development Category was Citibankâ€™s "Citi Microentrepreneur Of The Year (MOTY) Awards".

PHOENIX SUN INTERNATIONAL CORP.â€™s â€œEl Pueblo Condormitel Projectâ€ got the â€œBest in Sustainable Community Developmentâ€ Special Award. Through its El Pueblo Condormitel Project, Phoenix Sun has furthered the cause of CSR as a development tool and has proven the effectiveness of market solutions to meet the needs of the poor. This novel housing project offers low-salaried employees and wage earners well-furnished condominium units at the price of a dormitory, right in the heart of the metropolis and near their place of work. This opportunity saves them transportation time and costs, even as they build quality lives in an ecology-driven built community.

The other finalists for the Sustainable Community Development Category were Philamlife "KaAkbay Philam Volunteers Corps" and Philipsâ€™ â€œPhilips and Gawad Kalinga: Partnership that Goes Far and Beyondâ€ Program.

A SPECIAL CITATION FOR ENVIRONMENT was given to the Far Eastern University for its â€œSave the Tamarawâ€ Project which supports the Tamaraw Conservation Program (TCP). The Project started as the FEU â€œTamaraws,â€ an undertaking of the Tamaraw Volunteers (popularly known in the campus as the TAMVOL), a university organization composed of student volunteers. It is student arm of the Bisig Tamaraw which helps the university in its various outreach programs. The Tamaraw being the universityâ€™s symbol, the TAMVOL took it upon itself to come up with a project that would help preserve the Tamaraw.

The panelists included Fr. GREGORIO L. BAÃ‘AGA, President of Adamson University, Mr. ROBERTO CALINGO, former Executive Director of the Team Energy Foundation, Mr. OSCAR CHAN, Proprietor and General Manager of San Jose Kitchen Cabinets Manufacturing, Dr. ESTER A. GARCIA, President of University of the East, Dean PHILIP E. JUICO, Dean of the Graduate School of Business of the De La Salle University Professional Schools, Inc., Ms. CHIT U. JUAN, Vice Chair of MAP CSR Committee and Co-Chair of Philippine Coffee Board, Inc., Mr. JUAN MIGUEL LUZ, Executive Vice President of the National Institute of Policy Studies, Ms. MA. CARMEN ALCUAZ-REYES, President of Center for Leadership and Change, Inc., Mr. GIL SALAZAR, Executive Director of the Philippine Business for Social Progress (PBSP), and Mr. DANILO SONGCO, President of PinoyME Foundation.

The judges were Ms. LYDIA SARMIENTO, Chair of the MAP CSR Committee and the CSR Institute, Mr. ROBERTO CALINGO, Ms. CHIT U. JUAN, Dr. BENITO L. TEEHANKEE, Sen. Benigno S. Aquino Jr. Associate Professor in Business and Governance of the Ramon V. del Rosario Sr. Graduate School of Business of De la Salle University, and Mr. DEOGRACIAS VISTAN, Chair of PinoyME Foundation.

The validators were Mr. EUGENE CACCAM, former Associate Director of the PBSP and now an Independent Consultant, and Ms. FATIMA REYES, Environmental and Management Systems Expert and Founder and Principal of Sustainability Strategics (Asia).

For more information about the MAP CSR Leadership Challenge, please call the MAP Secretariat at 751-1149 to 52 or visit the MAP website .

"Cost of Doing Business" Project

PRESS STATEMENT 28 April 2009

MAP Gears Up: Reducing Costs of Doing Business

The MANAGEMENT ASSOCIATION OF THE PHILIPPINES (MAP) Trade, Industry and ICT Committee announced recently that it will conduct programs to help companies, particularly the small and medium enterprises (SMEs), reduce their costs of doing business. This way, such companies will be able to help improve the economy, and make their suppliers and other stakeholders productive contributors to economic progress.

MAP Trade, Industry and ICT Committee Chair ELIZABETH LEE said that â€œEmerging economies, like the Philippines, have been perceived to be better prepared to cope with the global financial crisis. However, it would be a great opportunity for companies to find ways on how to lower their costs of doing business in order to survive the crisis and be more competitive.â€

â€œIn order to measure the success of our Cost of Doing Business (CODB) Project, we requested MAP members to respond to a questionnaire,â€ said Committee Governor-in-Charge MARK WATKINSON.

The survey included the following questions, among others: What is your companyâ€™s main line of business?, What is your companyâ€™s total number of employees?, What is your companyâ€™s total assets?, What are the cost-saving measures you are implementing or planning to implement in your company?, and Which costs of doing business do you want reduced significantly?

The survey covered a cross section of industries of Philippine business in manufacturing and services. Respondents were from multinational companies, large, medium and small enterprises represented in MAP. The industries range from car manufacturing, ICT, financial institutions, service providers like logistics and BPO companies, among others.

The respondents said that the top three cost-saving measures are: (1) improving productivity such as the use of automation and ICT (61%), (2) business process re-engineering such as redesigning organizational processes (33%), and (3) outsourcing or out-tasking (21%). Surprisingly, retrenchment and offshore expansion, which means moving operations out of the Philippines, were the last viable options being considered by the companies.

Many respondents (39%) considered electricity as the common cost they want reduced significantly, but the number one ranked item was taxes.

Other immediate areas where the respondents would like to cut cost are travel (43%), logistics (i.e., inventory handling) (36%), fuel costs (33%), facilities (i.e., storage, rental) (33%) and marketing/advertising (33%).

As of press time, the survey is still ongoing but the Committee considered it necessary to release the partial but significant results in order to proactively align the programs of the Committee, and MAP as a whole, that will benefit the Philippine business community.

Among the strategies of the Committee to pursue the objectives of the CODB Project include the following: (a) encourage MAP members not to contribute to the unemployment rate but focus instead on reducing non-people-related costs of doing business, (b) generate the support of appropriate government agencies (e.g., BIR, BOC, DENR, DOE, DOT, DTI) and other business organizations (e.g., BAP, BBC, FINEX, FPI, MBC, PCCI, PICPA) that could be instrumental in bringing down business expenses, (c) conduct fora/sessions on topics like good governance measures, risk management techniques, ICT-enabled processes, etc. that will help reduce the more common costs specified by MAP members in the survey, and (d) promote competitiveness and optimism amidst the global financial crisis by disseminating accurate and reliable information that will enable businessmen to make better decisions.

Among the activities being lined up on ICT are the 9 June 2009 MAP Forum on â€œSpend Management: ICT Tools and Best Practices in Cutting Costâ€ and the 16 July 2009 MAP Forum on â€œICT Tools for the CEO: Trends and Developments."

For Trade and Industry, the Committee will conduct fora with private sector institutions (i.e., economists, analysts, CEOs) and concerned government agencies that will help reduce the cost of doing business. It will also circulate â€œBizInfo of the Monthâ€ to MAP members on how to strategically minimize costs.

On Tourism and Trade Investments, the Committee will invite businessmen/investors from other countries to explore business opportunities in the Philippines through partnerships with MAP members. It also plans to organize trade and investment missions.

For more information about MAP, please call the MAP Secretariat at 751-1149 to 52 or visit the MAP website .

2008 Annual Report

The Annual report

CSR Leadership Challenge

"EXTRAORDINARY Book" News Release

"EXTRAORDINARY Book" Speech

"EXTRAORDINARY Book" Manila Standard Feature

2007 ANNUAL REPORT (full)

2007 ANNUAL REPORT (text)

MAP 2006 Video

MAP 2005 Video

"MAP Insights" Column in BusinessWorld

MAP started this column in February 2007 to serve as a vehicle for MAP members to share their ideas and insights on good governance. The Column comes out every Tuesday under the Opinion Section of BUSINESSWORLD.

"MAP Query of the Week" Box in BusinessWorld

To encourage action on the issues that MAP raises in its advocacy for good governance, MAP has partnered with BUSINESSWORLD for a weekly "MAP QUERY OF THE WEEK" box. The box serves as a follow-up process directed toward policy makers and implementing authorities on issues and events where action does not seem to have occurred, but is urgently needed.

The queries also serve to bring to the fore the critical need for greater accountability, transparency, and the political will to do what is right in terms of addressing what is important in moving the country forward.

Advocacy for Good Governance

MAP continues issuing statements from time to time to address issues on good governance which the government needs to focus on. The MAP Board believes that MAP should become more involved in community affairs and work with government toward a better environment for our people and brighter conditions that can encourage greater levels of business growth.

Advocacy in fighting corruption

In its 2007 Statement entitled Ã¢â‚¬Å“MAP Urges Political Will in Fighting Corruption,Ã¢â‚¬? MAP stressed that Ã¢â‚¬Å“More transparency is definitely needed in the awarding of contracts for major infrastructure and public utility projects. We need to set clear cost benchmarks. Selection and eligibility criteria should follow international standards. Inviting international donor agencies to be part of the review and awarding team, even if they are not directly involved in financing the project, could help make the process more credible. . . Our Justice system should ensure speedy resolution of corruption cases especially that of the fertilizer scam which appears to have been buried and forgotten.Ã¢â‚¬?

Advocacy on electoral reforms

MAP co-signed the 2007 Joint Statement entitled Ã¢â‚¬Å“REFORM OUR ELECTORAL SYSTEM NOW!Ã¢â‚¬? which expressed the signatory organizationsÃ¢â‚¬â„¢ support of the Catholic Bishops Conference of the PhilippinesÃ¢â‚¬â„¢
call for electoral reforms..

The signatories said Ã¢â‚¬Å“We believe that Chairman Abalos may yet restore public confidence in the COMELEC by voluntarily resigning from his position. In light of the publicÃ¢â‚¬â„¢s disgust with he poll body, it is the most honorable and statesmanlike act he can make in his public life. We call for the immediate appointment of a new Chair and the seventh commissioner, both of whom should possess unquestioned integrity and competence. Furthermore, those COMELEC officials responsible for anomalies in the 2004 and 2007 elections should be
held accountable for their actions.Ã¢â‚¬?

Advocacy for credible election

MAP co-signed the 2007 Joint Statement entitled Ã¢â‚¬Å“A Call for a Credible ElectionÃ¢â‚¬? which stressed that Ã¢â‚¬Å“credible election is both a fundamental and a critical step toward ensuring that this frame of mind (perceived distrust) does not become prevalent enough to undermine our peopleÃ¢â‚¬â„¢s faith in democracy and towards uniting the country so that development may proceed more rapidly. Our countryÃ¢â‚¬â„¢s poverty may actually be reduced if the present growth momentum is sustained by an electoral process that Filipinos believe is fair. The people would
therefore unite behind the elected leaders.Ã¢â‚¬?

Advocacy for transparency in government contracts

MAP spearheaded the Joint Statement on Ã¢â‚¬Å“Broadband for Barangays or Better Education and HealthÃ¢â‚¬? which helped encourage President Gloria Macapagal Arroyo to cancel the National Broadband Network project. The Statement stressed that Ã¢â‚¬Å“The contract signed by the Philippine government and ZTE Corporation to supply and
construct a national broadband network appears highly questionable.Ã¢â‚¬? It pointed out that Ã¢â‚¬Å“A central government that is electronically linked to local government by broadband is a good idea. However, spending on an expensive broadband technology, instead of maximizing and expanding existing networks, is not the best option. There already exist national broadband networks that our telecommunications companies operate. Our national government agencies can lease bandwidth from them at market rates.Ã¢â‚¬?

The signatories (MAP, MBC, FINEX, BBC, Foundation for Economic Freedom and Action for Economic Reforms) concluded the statement by saying that Ã¢â‚¬Å“We strongly oppose the contract with ZTE Corporation. We respectfully call on the President to diplomatically abrogate the contract and to commit the funds to education instead, where the nation can benefit the most.Ã¢â‚¬?

Corporate Governance Workshop

On 15 June 2007, MAP conducted the 4th session of its series of annual workshops on corporate governance. Entitled Ã¢â‚¬Å“Enhancing Board Oversight and Senior Management Functions from the Financial and Risk Management Perspectives,Ã¢â‚¬? the workshop discussed the imperative for all the governance players, particularly the individual directors and senior managers, to have a certain level of knowledge of accounting and finance and at the same time embrace the need to have a strong risk management structure in the organization fully supported by the board of directors. The speakers were: (1) Atty. Rosario S. Bernaldo, President of CGiP and Managing Partner BM&D Law Offices and RS Bernaldo & Associates; (2) Dr. CONCHITA L. MANABAT, Chair, C.L. Manabat & Co. Ã¢â‚¬â€œ Deloitte Philippines; (3) Ms. REBECCA G. SARMENTA, Partner, SGV & Co.; and (4) Mr. CELSO P. VIVAS, Chair, PICPA National Committee on Corporate Governance and Vice-Chair & CEO, CGiP.

Corporate Governance Survey

The MAP Corporate Governance Committee conducted a survey in November to establish the baseline on the practice of Good Governance among companies represented in MAP and also to provide input to the National Competitiveness Council.

The survey included the following questions, among others: (1) What Corporate Governance seminar or training have you undergone? (2) Would you be interested to attend a Corporate Governance seminar for MAP members?; (3) Do you have Independent Directors on your Board?; (4) What Board Committees do you currently have?; and (5) How well are Good Corporate Governance practices being observed in your company?

MAP's participation in VforCE

MAP participated in the VforCE, or 1 Million Volunteers for Clean Elections, headed by MAP Member and former COMELEC Chair CHRISTIAN S. MONSOD. As in previous election years, the Board assessed all MAP members P1,000 each to allow the MAP to contribute a substantial amount to the VforCE. The MAP Board encouraged MAP members to participate in the VforCE, especially in providing voter education and working for long-term political and social reform.

e-Governance

MAP signed a Memorandum of Understanding with the E3 Project, headed by Stewart Hall, and the National Competitiveness Council (NCC) headed by Amb. Cesar Bautista. The E3 (Electronic Governance for Efficiency and Effectiveness Project) is a five-year governance Project funded by CIDA that aims to foster efficient, responsive, transparent, and accountable governance at all levels.

NCC was formed as a Public-Private Task Force on Philippine Competitiveness by virtue of E.O. 571, to advocate activities towards improving the countryÃ¢â‚¬â„¢s competitiveness through the strengthening and expansion of Public Private Partnerships (PPP) in the country.

E3 aims to establish models and guiding principles for supporting PPPs for the utilization of delivery systems for e-Governance and the delivery of government services. It raises awareness and helps develop increased capacity amongst key officials throughout the Philippine government in the strategic use of information and communications technologies, for responsive e-governance, especially within the social services sector of the society.

The partnership of E3, NCC and MAP underscored the importance of building the capacities of ICT officials in government, and the need to propagate PPP activities primarily through outsourcing, with the end in view of accelerating the development of e-governance through capacity building, improving the delivery of government services, and becoming globally competitive.

5th MAP â€œBest Annual Reportâ€ (BAR) Awards

The Management Association of the Philippines, in cooperation with the Philippine Stock Exchange (PSE) and BusinessWorld, announced the winners for MAPâ€™s 5th Best Annual Report Awards at the Hotel Inter-Continental Manila.

Macroasia Corporation won the prestigious Best Annual Report for 2006. 1st Runner Up was Globe Telecom while 2nd Runner Up was Manila Water Company.

The Best Visual Presentation Award was given to Manila Water Company. Globe Telecom got the Best Corporate Governance Disclosure for Non-Financial Institutions Award while the Best Corporate Governance Disclosure for Financial Institutions went to PSBank.

MAP gave a Special Award for Conglomerates whose 3 or more companies made it to the top 20 finalists and this was awarded to the Ayala Group and SM Group.

MAP annually holds this search with the help of PSE and BusinessWorld to award all PSE-listed corporations who practice good governance by adhering to the rules of transparency, accountability and fairness and are compliant with international standards of financial reporting. Furthermore, aside from using their annual reports to communicate clearly and truthfully with their shareholders, creditors and investors, public companies are
also expected to perform a role in educating the public to read, understand and appreciate company reports.

The 20 finalists were: Aboitiz Equity Ventures, Aboitiz Transport System Corp., Alaska Milk Corporation, Ayala Corporation, Ayala Land, Bank of the Philippine Islands, China Banking Corporation, Chinatrust, Globe Telecom, Highlands Prime, Keppel Philippines Marine, Macroasia Corporation, Manila Water Company, Metrobank, Metro Pacific Investments Corporation, PLDT, PSBank, SM Development Corporation, SM Investments Corporation, and SM Prime Holdings

Previous â€œBest Annual Reportâ€ awardees were Macroasia Corporation (2002), Aboitiz Transport System Corporation (2003), PLDT (2004) and Macroasia (2005). All corporations listed in the Philippine Stock Exchange (PSE) are qualified to join the awards and the partnership with the PSE should encourage more companies to participate and be recognized for their desire to inform their publics. Consistent winners will be elevated to the Best Annual Report Hall of Fame after the same company wins five best annual report awards.

CUISIA is MAP Management Man of the Year for 2007

Philippine American Life & General Insurance Company President and CEO JOSE Ã¢â‚¬Å“JoeyÃ¢â‚¬? L. CUISIA JR. is the Ã¢â‚¬Å“MAP Management Man of the Year 2007.Ã¢â‚¬?

The Ã¢â‚¬Å“MAP Management Man of the YearÃ¢â‚¬? is a prestigious award that MAP bestows on individuals in the business community or government for attaining unquestioned distinction in the practice of management and for contributing to the countryÃ¢â‚¬â„¢s progress. The conferment of the award to Mr. Cuisia followed a thorough,
stringent selection process that the distinction Ã¢â‚¬Å“MAP Management Man of the YearÃ¢â‚¬? has only been conferred 30 times in the four-decade history of the award.

The criteria for the award include integrity, leadership, and management qualities; contribution to nation building and values formation; effective stewardship within the confines of the highest standard of business and management practice; among others.

Mr. Cuisia was chosen:

1. for leading Philippine American Life Insurance Co. Inc. in its successful efforts to remain the countryÃ¢â‚¬â„¢s leading life insurance company;

2. for his work in seeing to the growth and development of the former Insular Bank of Asia and America, formed with the merger of two small banks and for steering Union Bank of the Philippines, newly created out of the remains of a financially troubled investment bank;

3. for his work, as Chairman of the Monetary Board and Governor of the Central Bank of the Philippines, in policy reforms most notably a more open and liberal foreign exchange environment;

4. for his exemplary guardianship and improvements in membership benefits as Administrator of the Social Security System (SSS);

5. for his keen and sincere sense of corporate social responsibility through leadership in business organizations and corporate citizenship programs of the companies that he has headed; and

6. for having consistently maintained a proven track record of integrity, professional competence and strong leadership in both private and public sectors.

Past Ã¢â‚¬Å“MAP Management Man of the YearÃ¢â‚¬? awardees include: Washington Z. SyCip (1967), Geronimo Z. Velasco (1977), Henry A. Brimo (1978), Jose M. Soriano (1979), Cesar E.A. Virata (1981), Jaime V. Ongpin and Vicente T. Paterno (1982), Dante G. Santos (1983), Cesar A. Buenaventura and Roberto T. Villanueva (1985), Jaime Zobel de Ayala (1987), Ramon V. del Rosario, Sr. (1988), Jose B. Fernandez, Jr. (1989), Raul T. Concepcion (1990), Oscar J. Hilado (1991), Alfonso T. Yuchengco (1992), Juan B. Santos (1994), David M. Consunji and Rizalino S. Navarro (1996), Gabriel C. Singson (1998), Delfin L. Lazaro and Henry Sy, Sr. (1999), Oscar M. Lopez (2000), Tony Tan Caktiong (2002), Jesus P. Tambunting (2003), Rafael B. Buenaventura (2004), Manuel V. Pangilinan (2005), George S. K. Ty (2006) and Jaime Augusto Zobel de Ayala II (2006).

Conference on Competitiveness

MAP, in cooperation with BAYAN Telecommunications and BusinessWorld, conducted the 6th MAP International CEO Conference on October 2nd and 3rd at the Makati Shangri-La.

The Conference generated a record attendance of 814 (157 MAP members and 657 non-members).

The speakers and their topics were: Ms. Christina Gold, CEO of Western Union (USA), on Ã¢â‚¬Å“Connecting People
Ã¢â‚¬â€œ Where they Live, Where they Work,Ã¢â‚¬? Dr. FredEric Neumann, Economist of HSBCÃ¢â‚¬â„¢s Global Research Team
(Hong Kong), on Ã¢â‚¬Å“Scanning the Globe for Strategic Opportunities,Ã¢â‚¬? Khun Piti Sithi-Amnuai, Executive Chairman of Bangkok Bank Public Company Limited (Thailand), on Ã¢â‚¬Å“Banking on a Vision,Ã¢â‚¬? Mr. Nabi Saleh, Executive Chairman of Gloria JeanÃ¢â‚¬â„¢s Coffees International (Australia), on Ã¢â‚¬Å“Building on a Dream,Ã¢â‚¬? Mr. ELISEO B. SANTIAGO, Vice President Ã¢â‚¬â€œ Retail Sales and Operations, East of Shell Eastern Petroleum (Pte) Ltd.,, on Ã¢â‚¬Å“Exploring Scenarios for Sustainable Energy Development,Ã¢â‚¬? Mr. Jose Isidro Camacho, Vice Chairman for Asia Pacific of Credit Suisse (Singapore), on Ã¢â‚¬Å“Surviving the Squeeze, Investing In the Future,Ã¢â‚¬? Mr. DAVID MILLER, President of Asia Pacific and SVP of Lenovo Group (Singapore), on Ã¢â‚¬Å“Continuing a Tradition of Innovation,Ã¢â‚¬? Mr. ARTHUR TAN, President and CEO of Integrated Microelectronics, Inc. (Philippines), on Ã¢â‚¬Å“Cashing In on the Chips,Ã¢â‚¬? Dr. Devi Prasad Shetty, Founder of Narayana Hrudayalaya (NH) Institute of Medical Sciences (India), on Ã¢â‚¬Å“Innovating Ã¢â‚¬â€œ with a Heart,Ã¢â‚¬? Mr. Toshio Arima, President and Representative Director of Fuji Xerox Company (Japan), on Ã¢â‚¬Å“Opening Up the Office, Exploring the Business,Ã¢â‚¬? Mr. RENATO T. DE GUZMAN, CEO for Asia Pacific of ING Private Bank Limited, on Ã¢â‚¬Å“Staying Focused on Fundamentals,Ã¢â‚¬? Mr. BRIAN TUMPOWSKY (Representative of Mr. Tom Weakland), Principal of Diamond Management and Technology Consultants, Inc. (USA), on Ã¢â‚¬Å“Sourcing Synergies,Ã¢â‚¬? and Mr. RAJA AZMI (Representative of Mr. Tony Fernandes), Executive Vice President and Chief Financial Officer of AirAsia (Malaysia), on Ã¢â‚¬Å“Expanding Horizons, Soaring in the Open Skies.Ã¢â‚¬?

The MAP Conference continues to be a premier venue for bringing people from various fields together to share their insights and experiences in exploring innovative strategies for value maximization in the increasingly complex and uncertain global arena. In the first of its Competitiveness Series, MAP took a broad look at the factors that drive or hinder competitiveness. It was the consensus then that an enabling environment shaped largely by public policies and better governance can foster the growth of businesses.

The 2007 MAP Conference acknowledged that a favorable policy environment alone cannot ensure competitiveness, it has to be backed up by the ability of business firms to develop their unique capabilities and competencies to seize the limitless opportunities in the global marketplace.

The Conference theme, Ã¢â‚¬Å“Strong Vision, Bold Decisions: Responding to Emergent Global Challenges,Ã¢â‚¬? was a call to business leaders to take an active and decisive stance in addressing todayÃ¢â‚¬â„¢s complex and uncertain business environment. Since the challenges faced by todayÃ¢â‚¬â„¢s CEOs and business leaders are quite complex, the Conference will give greater breadth and depth to the discussions. Day One was devoted to the heightened concern for environmental and social issues. Day Two focused on the increased complexity of doing business
as a result of globalization and greater inter-connectivity.

The Conference was supported by ING Asia Private Bank Limited as Platinum Sponsor; The Philippine Daily Inquirer as Diamond Sponsor; the First Philippine Holdings Corporation, Yehey and SMART as Gold Sponsors; Gotuaco del Rosario & Associates, Inc., CGKformaprint, Makati Shangri-La and SM Investments Corp. as Silver Sponsors; Metrobank, Brain Audiovisual Company, Figaro Coffee Co., Social Security System
and United Laboratories as Bronze Sponsors; Ayala Corporation, Clark Development Corporation, Clark International Airport Corporation, e-Business Services, Inc., LiveIT Solutions, Inc., MIS Maritime Corporation, Ortigas & Company, Shell, Fernando Medical System and Insular Life Assurance Company, Ltd. as Session Sponsors; and Asian Quality, BDO, Belle Corporation, Bellevue Manila, Chinatrust, Fuji Xerox Phils., Macroasia Corporation, Megaworld Corporation, Metro Pacific Corporation, Nestle Philippines, Philippine Airlines, Rubicon Printing, Security Bank, Specialty Beans Philippines, St. LukeÃ¢â‚¬â„¢s Medical Center and The Philippine Star as Minor Sponsors.

MAP Committee for Visayas

MAP has created a MAP Committee for Visayas which is chaired by Mr. Francis Monera, President of Cebu Holdings, with Mr. Richard Tiansay, Commercial Manager for Visayas and Mindanao of Pilipinas Shell Petroleum Corporation, as Vice Chair. MAP Governor Cesar Purisima helped organize the Committee.

The Cebu-based MAP members who are part of the Committee are: Mr. FERMIN T. CHIO, Region Head for Visayas and Mindanao, Branch Lending Group, Metrobank; Mr. VICTOR S. CHIONGBIAN, Chair, Fast Logistics; Mr. GERARD LEE P. CO, EVP Ã¢â‚¬â€œ Cebu, BDO; Mr. RAMON P. PONCE DE LEON, SVP for Visayas and Mindanao, RCBC; Mr. RONALD FRANCIS DOMPOR, SVP and COO, Fast
Logistics; Atty. ALAN C. FONTANOSA, Partner, SyCip Salazar Hernandez and Gatmaitan Law Office; Mr. PRUDENCIO J. GESTA, VP and Area Head for Central Eastern Visayas, RCBC; Mr. GORDON ALLAN P. JOSEPH, CEO, Philfacific Insurance Brokers and Managers; Atty. JEFFERSON M. MARQUEZ, Resident Partner Ã¢â‚¬â€œ Cebu Office, Angara Concepcion Cruz Regala & Abello Law Offices; Mr. JOSE T. NG, President, Cebu Kang Ha Foundation, Inc. and VP for Visayas, PCCI; Mr. FERNANDO PACIO, Area Director - Cebu, Pilipino Cable; Ms. VENERANDA CINCO SY, Area Manager for Central Visayas, ABS-CBN Broadcasting Corporation; Mr. ROLANDO P. VALDUEZA, Head of Regional Network Group, ABS-CBN Broadcasting
Corporation; and Mr. JAY Y. YUVALLOS, President, Interior Basics Export Corporation.

The MAP Committee for Visayas is tasked to help MAP reach out to the Visayas in promoting management excellence, in undertaking the right initiatives to benefit the country, and in practicing and promoting
leadership by example. As its initial project, the Visayas Committee is considering organizing a Management Educators Workshop in partnership with AIM for teachers in the field of management in the Visayas-Mindanao region.

MAP Recognition Program for Responsible Businesses

The MAP Recognition Program for Responsible Businesses is MAPÃ¢â‚¬â„¢s vehicle in pursuing its advocacy
for CSR. It reinforces MAPÃ¢â‚¬â„¢s commitment to promote and recognize exemplary CSR programs.

MAP defines CSR as a Ã¢â‚¬Å“moral obligation of business to do what is right for all concernedÃ¢â‚¬?. Rather than look upon CSR as a moral obligation, MAP considers it as an exciting opportunity to do all that is right.

The main objective of the Program is to promote CSR as an important and integral part of good management practice, and to inspire MAP members and others to improve the practice of CSR in the country.

The Program will recognize companies who manifest through their social vision, their internal management systems and their programs that they are not only compliant, transparent and accountable, but also involved in addressing the social and environmental issues that confront the country.

The Program is intended to aspire for a higher achievement and will be inspirational, and not competitive in nature. It will inspire companies to participate actively in creating a healthy and flourishing society so they can operate efficiently and profitably to satisfy their shareholders and stakeholders.

It initially involves companies of MAP members and the first set of honorees will be known in the second half of 2008.

CHED Award on COE and COD

MAP partnered with the Commission on Higher Education (CHED) for carrying out the declared policy of the state to promote a culture of excellence in higher education.

In keeping with CHEDÃ¢â‚¬â„¢s policy to link Higher Education Institutions (HEI) with the business community and align competencies with needs of industry, MAP co-presented the Award for Centers Of Excellence (COE)) and Centers Of Development (COD) in Business and Management Education on 7 December 2007 at the Crown Regency Hotel in Makati City.

The event helped fulfill CHEDÃ¢â‚¬â„¢s legislated mandate Ã¢â‚¬Å“to identify, support and develop potential centers of excellence in programs needed for the development of world class scholarship, nation building and national development.Ã¢â‚¬?

The Technical Panel for Business and Management Education, headed by MAP ABCD Committee Chair Oscar Torralba, announced that the awardees were Ateneo de Manila University for COE in Business Administration and Entrepreneurship; Ateneo de Naga University for COD in Business and Entrepreneurship; Centro Escolar University, Holy Angel University, University of Mindanao, University of San Carlos, and St. Paul University Tuguegarao for COD in Business Administration; and Siliman University for COD in Accountancy.

COE in specific degree program in Business and Management Education is awarded to HEIs in recognition of consistent and outstanding quality of instruction, curriculum and faculty; scholarly researches relevant to business and management as well as meaningful extension services along the national development plan.

COD recognition is accorded to HEIs offering business and management programs which have present and clear potential to become COE in the near future.

The criteria and evaluation process for COE/COD for Business and Management Education, as specifically defined under CHED Memo Order No. 10, Series of 2007, prescribe strict guidelines and superior standards wherein an independent technical panel measures each applicant and accordingly promulgates its unanimous recommendation for final approval by the CHED Commission en banc.

Microfinance

MAP co-signed with PinoyME a Memorandum of Understanding on microenterprise development when MAP had PinoyME Convenor and former President Corazon C. Aquino as speaker in the May GMM. Instead of having a Ã¢â‚¬Å“stand-aloneÃ¢â‚¬? project on microfinance, the MAP Board agreed that MAP should join the multi-sectoral social consortium which established the PinoyME movement.

PinoyME (Filipino Micro Enterprise) was organized by President Aquino to wage war against poverty through microfinance. Its goal is to harness the energies of individuals and institutions to make microfinance reach 5 million poor households and raise P5 billion for micro-lending in 5 years.

MAP members have been urged to help in any of the following projects of PinoyME: (a) raise funds, (b) provide management capacity building support microentrepreneurs (MEs), (c) provide market opportunities for ME products and services, and (d) promote corporate initiatives in utilizing microenterprises as part of core business.

MAP started, has made progress, and continues to work with PinoyME on the conversion of microfinance institutionsÃ¢â‚¬â„¢ receivables portfolio into asset-backed securities to make more funds available for microfinance.

MAP also chosen PinoyME as beneficiary for the Adeste Fideles 2007 Christmas Concert.

MAP Book on Leadership

MAP will launch in 2008 its book on Leadership entitled Ã¢â‚¬Å“EXTRAORDINARY: Stories for Aspiring LeadersÃ¢â‚¬? that will feature 51 prominent and eminent business leaders whose lives and works will serve to inspire our youth and make them truly proud of being Filipino. The book is a cooperative work of MAP, Development Dimensions International headed by its COO Vic Magdaraog, and Asian Institute of Management Professor Mario Antonio Lopez, its project manager.

The book features the following: (1) Eugenia Apostol; (2) David L. Balangue; (3) Cesar B. Bautista; (4) Cesar A. Buenaventura; (5) Rafael B. Buenaventura; (6) Edgar O. Chua; (7) Jose Ma. A. Concepcion III; (8) Raul T. Concepcion; (9) David M. Consunji; (10) Jose L. Cuisia, Jr.; (11) Ramon R. del Rosario, Jr.; (12) Ramon V. del Rosario, Sr.; (13) Corazon S. dela Paz; (14) Rex C. Drilon II; (15) Carlos C. Ejercito; (16) Jesus P. Estanislao; (17) Lance Gokongwei; (18) Felipe L. Gozon; (19) Oscar J. Hilado; (20) Chit U. Juan; (21) Jaime C. Laya; (22) Delfin L. Lazaro; (23) Elena S. Lim; (24) Oscar M. Lopez; (25) Guillermo D. Luchangco; (26) Antonio Meloto; (27) Aurelio R. Montinola III; (28) Rizalino S. Navarro; (29) Napoleon L. Nazareno; (30) Jose T. Pardo; (31) Manuel V. Pangilinan; (32) Vicente T. Paterno; (33) Marixi R. Prieto; (34) Cesar V. Purisima; (35) Socorro Ramos; (36) Oscar S. Reyes; (37) Sixto K. Roxas III; (38) Juan B. Santos; (39) Evelyn R. Singson; (40) Gabriel C. Singson; (41) Ramon Y. Sy; (42) Washington Z. Sycip; (43) Tessie Sy-Coson; (44) Jesus P. Tambunting; (45) Tony Tan Caktiong; (46)George S.K Ty; (47) Geronimo Z. Velasco; (48) Cesar E.A. Virata; (49) George Yang; (50) Alfonso T. Yuchengco; and (51) Jaime Augusto Zobel de Ayala II.

MAP Book on Responding to Global Challenges

Bearing the 2007 MAP Conference theme as its title, Ã¢â‚¬Å“RESPONDING TO EMERGENT GLOBAL CHALLENGES,Ã¢â‚¬? the book will give todayÃ¢â‚¬â„¢s managers a sense of urgency in addressing todayÃ¢â‚¬â„¢s pressing business problems. It will be edited by a panel of experts headed by Dr. Niceto Poblador. The volume will consist of at least 10 chapters based on the presentations of the invited speakers. It will also include an extended appendix containing excerpts from the exchanges that will take place among the conference participants at the open fora.

Self-Assessment for Business Performance Excellence

With the help of the Philippine Quality Award (PQA) Foundation, MAP encouraged MAP members in conducting Self-Assessment for Business Performance Excellence. The PQA Foundation helps identify the strengths and weaknesses of the companies and provide them the necessary training to improve their competitiveness.

The Self-Assessment covers the criteria for the PQA Awards which aim to: (a) help improve organizational performance practices, capabilities and results; (b) facilitate communication and sharing of best practices information among Philippine organizations of all sizes and sectors; and (c) To serve as a working tool for understanding and managing performance and for guiding organizational planning and opportunities for learning. The Self-Assessment enables MAP members to benchmark their operational systems and procedures
with the best in their respective industries.

MAP Agri-Tour

MAP launched its Agri-Tour Program by showcasing the coffee industry in Cavite in April. Spearheaded by the MAP ABCD Committee, the Program aims to promote greater awareness among MAP members and other management executives regarding agribusiness enterprises and local tourism while promoting apprenticeship opportunities for students in agribusiness and HRM, and to showcase primarily a particular industry and blending the rich historical and cultural heritage of a particular province.

Teachers' Training

MAP sponsored a Seminar for Management Educators on the topic "Human Capital Management: Getting Best Results through People" headed by MAP Project Manager Mayo Lopez from May 21 to 23 in Iloilo City. Participants came from the Catholic Educational Association of the Philippines - Western Visayas and Iloilo
CityÃ¢â‚¬â„¢s University of San Agustin.

MAP raised funds for its Management Educator's Workshop (MEW) through Adeste Fideles 2007.

MEW is one vehicle of MAP and the Asian Institute of Management (AIM) in propagating excellence in managerial practice and in sharing their outlook on national issues as responsible corporate citizens to enrich national discussions and help in the evolution of productive action options for meaningful development. The MEW was designed primarily to bring together management practitioners and teachers so that the latter would know what the employers want of future managers. It was also designed to allow AIM to share its main teaching technology, the case method, and its wealth of Asian teaching materials with other management schools. Through these, both MAP and AIM hope to help prepare the country for the challenges of global competition.

Climate Change Contest

The MAP Environment and Sustainable Development Committee conducted the MAP Ã¢â‚¬Å“Climate ChangeÃ¢â‚¬? Contest in cooperation with Holcim Philippines. The main goal was to generate the best Filipino translation of Ã¢â‚¬Å“Climate Change.Ã¢â‚¬? The winning entry was Ã¢â‚¬Å“Di-pangkaraniwang Pagbabago ng KlimaÃ¢â‚¬? which was submitted by Mr. Alvidon Asis of Sampaloc, Manila.

Kalikasan, Kaunlaran! and ESD Projects

Kalikasan, Kaunlaran! (KK!) is a broadcast program on environment and sustainable development (ESD) that regularly features MAP members, other leaders, and experts. Its Director and Host is Dr. Cora Claudio, MAP Life Member and former Chair of the MAP Environment and Sustainable Development Committee and President of EARTH Institute Asia, Inc.

KK! is broadcast nationwide on Wednesdays at prime time, 6:30-7:30 PM,
through DZRH-AM Radio and TV and globally through http://dzrh.tripod.com
It helps create public awareness of ESD issues covering personal development, social progress, environmental protection, and economic development. It encourages Philippine society to act on those issues.

KK! has been a top-rated program since its formal start in January 2007. The Kapisanan ng mga Brodkaster sa Pilipinas (KBP), which does not have a category on ESD, recognized KK! as a finalist for the Best Science and Technology (S&T) Radio Program in the Philippines in 2007 and 2008, and its host, as a finalist for the 2008 Best S&T Journalist.

KK! is now an invited nominee for the â€œe-Inclusion and Participationâ€ category of the World Summit Awards (WSA) for multi-media programs. WSA was formed at the 2003 United Nations' World Summit on the Information Society (WSIS). It is funded by the Austrian Government.

Gawad Kalinga Program

The Kalinga IP Program aims to establish ecologically sound and sustainable villages for communities populated mainly by indigenous people (IP), with priority to those affected by recent natural disasters or are vulnerable to them in the future. MAP, in partnership with the TOWNS Foundation, KAISA Para sa Kaunlaran Foundation, EARTH Institute Asia and Gawad Kalinga Foundation, has established the Kalinga Para sa Aeta Project in Sitio Sta. Rosa, Bamban, Tarlac. With a seed fund from the 2005 MAP-TOWNS Photo Exhibit and the support of those mentioned organizations and several MAP members, their companies and others, the project, as of the last quarter of 2007, has built more than 60 houses with rain collection system and waterless eco-sanitation toilets, a bamboo center, and other basic facilities. Main partners-sponsors of the program among MAP members and their companies are: Pilipinas Shell, Palafox Associates, former MAP Governor Mel Alonzo and sister Natividad Paris on behalf of their parents, Pablo and Laura Capistrano, and Asia Partnership Philippines, Inc.

Fr. Neri Satur Award for Environmental Heroism

MAP was one of the recipients of the 2007 Ã¢â‚¬Å“Fr. Neri Satur Award for Environmental Heroism,Ã¢â‚¬? an award from the Earthsavers Movement, Climate Institute, and UNESCO. MAP was cited Ã¢â‚¬Å“for its commitment, through its Environment Committee, with the promotion of best practices, corporate citizenship and good governance within the context of the Philippine and Global Sustainable Development Goals.Ã¢â‚¬?

MAP Eco-Tour

The MAP ESDC conducts eco-tours periodically to provide MAP members the opportunity to visit, appraise and appreciate the eco-tourism potential of various places may see how the MAP can help in their sustainable development. In May 2007, the Committee conducted an Eco-Tour of selected places in Pangasinan, La Union
and Tarlac with support from Holcim.

Professional Development in Committee Meetings

Some committees, particularly the E&SD Committee, the ABCD Committee and the Management Development Committee provide continuing professional development to MAP members by featuring well-selected guests in their Committee meetings, which are sometimes opened to other MAP members and other interested parties.

Childrenâ€™ s Hour

MAP continued with its commitment to devote its May GMM for the presentation on the Childrenâ€™ s Hour. This year, MAP had the Honorary Chair of Childrenâ€™ s Hour, President Corazon Aquino, as speaker. MAP has been undertaking this since 2004 in order to reaffirm its continuing involvement in helping the Childrenâ€™ s Hour
address the education and health needs of our youth that would effectively harness their potentials as productive and responsible citizens.

English Proficiency

In July, MAP co-signed the letter to the National Competitiveness Council on encouraging the Department of Education (DepEd), through Secretary Jesli A. Lapus, to conduct certification of teachers in English using an internationally credible test.

The signatories (AmCham, MBC, PCCI and MAP) proposed a study that would involve initial testing in 2007 to establish baseline scores and would track performance for three succeeding years until 2010.

The signatories suggested the adoption of a national benchmarking test for English, i.e., a single standard to be the benchmarking tool, to measure and determine the English proficiency of teachers. An internationally recognized test of English would be used so as to ensure the reliability, consistency and credibility of the
results of the study.

Legislative Agenda

MAP co-signed two joint letters to President Gloria Macapagal-Arroyo on priority legislative agenda.

The July 12 letter focused on the following Recommended National Competitive Investment Climate Legislation for the 14th Congress: (1) BOT Law Amendments; (2) Credit Information System Act; (3) Customs Brokers Act Amendment; (4) Financial Sector Taxes Rationalization Act; (5) Fiscal Incentives Rationalization Act; (6) Foreign Investment Restrictions Rationalization Act; (7) Freedom of Access to Information Act (especially contract transparency); (8) Land Administration Reform Act; (9) Local Government Code Amendments (clarify role re investment); (10) Magna Carta for Small and Medium Enterprises Act Amendments; (11) Renewable Energy Act; and (12) Simplified Net Income Taxation Act.

The December 10 letter focused on the following seven priority bills: (1) Credit Information System (CIS) Act, (2) Customs Broker Act Amendment, (3) Land Administration Reform Act (LARA), (4) National Tourism Policy, (5) Personal Equity Retirement Act (PERA), (6) Renewable Energy Act, and (7) Simplified Net Income Tax Reform Act.

1+1 = 1,000 + Membership Drive

MAPÃ¢â‚¬â„¢s Ã¢â‚¬Å“1+1=1,000+ Membership campaign, launched on 8 August 2007 at Manila Polo Club, increased the MAP membership from 764 in 2006 to about 860 in 2007. There remains 34 new members for induction which will result in a cumulative increase of 17% to our membership.

With a membership base of 1,000 senior executives, MAP will achieve a critical mass to enable a greater exercise of influence and relevance with both the business community and the government in its promotion of management excellence.

MAP will continue the drive next year in order to reach the desired membership of at least 1,000.

MAP Speakers Bureau

To give MAP members a regular chance to share their wisdom and expertise as resource speakers, MAP institutionalized the MAP Speakers Bureau. MAP will be able to propagate best management practices by providing the venue for members to share their talent with schools, students, management practitioners and educators, and other business and professional organizations.

MAP CEO Academy

MAP institutionalized the MAP CEO Academy to serve as the umbrella brand for all learning sessions for members. The MAP CEO Academy serves as the venue for the continuing education and sharing of latest technologies and information on management and leadership, and for networking to help develop business opportunities among members.

The MAP CEO Academy offered ten management development fora in 2007 that aimed to address relevant issues to provide continuing education to MAP members.

Topics covered and the speakers were (a) Ã¢â‚¬Å“Leader as Coach and MentorÃ¢â‚¬? by Dr. BLAINE LEE, Senior Executive Advisor and Founding Vice President of Franklin Covey, on March 15; (b) Ã¢â‚¬Å“CREATING EXCELLENCE IN STRATEGIC MANAGEMENT: A Way of Thinking, A Way of WorkingÃ¢â‚¬? with Prof. COLIN EGAN, Professor for Strategic Management of Leicester Business School (UK), on April 18; (c) Ã¢â‚¬Å“Knowledge ManagementÃ¢â‚¬? with Dr. SERAFIN D. TALISAYON, Chair of Knowledge Management Association of the Philippines, on June 20; (d) Ã¢â‚¬Å“New Technology from the MIT Media Laboratory, Networking with a Social Twist.Ã¢â‚¬? with HENRY HOLTZMAN, Chief Knowledge Officer of MIT Media Laboratory, on July 31, (e) Ã¢â‚¬Å“THE CHINA FACTOR: Hopes and FearsÃ¢â‚¬? by Prof. REUBEN MONDEJAR, Director for Global Business Management Program of the City University of Hong Kong, on Aug. 8; (f) Ã¢â‚¬Å“Leader by ChoiceÃ¢â‚¬â„¢ by Ms. TITA D. PUANGCO, Chair and CEO of Ancilla Enterprise Development Consulting, on Aug. 29; (g) Ã¢â‚¬Å“The PEZA Economic RevolutionÃ¢â‚¬? by Atty. LILIA B. DE LIMA, Director-General of Philippine Economic Zone Authority (PEZA) on Sept. 18; (h) Joint FINEX-MAP Forum on Good Governance for LGUs with Mayor TOBY TIANGCO of Navotas, Mayor BEJAMIN C. ABALOS, JR. of Mandaluyong City, Mayor SHERWIN GATCHALIAN of Valenzuela City, and Mayor FREDDIE TINGA of Taguig City, on Sept. 26; (i) Ã¢â‚¬Å“Using the Internet and the Web for Business AdvantageÃ¢â‚¬? by Mr. ADONIS YAP, President of SME.com.ph, and Mr. JONAS DELOS REYES, eCommerce Manager of Yehey Corporation, on Nov. 28; and (j) Ã¢â‚¬Å“Sustaining and Growing the Offshoring and Outsourcing Opportunities in the Philippines by Mr. OSCAR SAÃƒâ€˜EZ, CEO of Business Processing Association of the Philippines (BPAP), and Mr. CHARLIE VILLASEÃƒâ€˜OR, President and CEO, Transprocure Corporation, on Nov. 29.

The MAP CEO Academy also offered MAP ICT Executive Sessions to provide MAP members with unique experience and practical IT training to help enhance their managerial skills and improve their productivity.

To address the dynamics of a much wider and more diverse MAP membership, the ICT Executive sessions were divided into the following segments: (a) Level 1- BASICS - for members who have beginner or new level skills, and those who are PC/ ICT challenged, (b) Level 2 Ã¢â‚¬â€œ INTERMEDIATE - for members who already have basic skills in the usage of PCs, computers and popular software tools but want to learn new features, functions, and tools in office and business automation, and (c) Level 3 Ã¢â‚¬â€œ ADVANCED - for those who want to familiarize themselves with the state-of-the-art technologies available for business executives today.

The ICT Executive sessions were sponsored by Pentathlon Systems Resources, Amadeus Phils., Microsoft, SMART, PLDT, WeROAM, CEO Suite, Destileria Limtuaco and Company, Tricom Dynamics, Lenovo, Media G8way, STI and iAcademy.

Executive Wellness Program

MAP continued its Executive Wellness Program which showcases sessions that are most relevant to Ã¢â‚¬Å“executive survivalÃ¢â‚¬? in todayÃ¢â‚¬â„¢s fast changing and stressful world.

MAP had sessions on the following topics: a) Ã¢â‚¬Å“Introduction to Centering PrayerÃ¢â‚¬? with Ms. LITA TANSECO SALINAS, Director of Contemplative Outreach Philippines, on March 21, (b) Ã¢â‚¬Å“Introduction to YogaÃ¢â‚¬? with Mr. TRISTAN CHOA, Studio Director of Bikram Yoga Manila on May 23, (c) Ã¢â‚¬Å“HeartSpheres for Managers in the PhilippinesÃ¢â‚¬? by Dr. PETER GRUENEWALD, Medical General Practitioner of Medical Council in Land Baden-Wurttemberg, Germany, on September 4; and (d) Ã¢â‚¬Å“Retirement and Insurance for Ages beyond 65Ã¢â‚¬? by Mr. MABINI L. JUAN, Chair and CEO of Actuarial Advisers, Inc., Mr. JACINTO D. ORENDAIN, Manager-Employee Relations Group of United Laboratories, Inc. and Ms MARGARETE R. ISLETA, Director of Gotuaco del Rosario and Associates, on Oct. 22.

MAP Visiting Speakers Program

The MAP Board institutionalized this program to provide MAP members the opportunity to listen, share and interact with government ministers, diplomats, economists, bankers, industrialists who come to the Philippines for business. MAP members are encouraged to inform the MAP Board if they have any distinguished visitor in the field of economics, business and industry who could speak before the MAP membership.

General Membership Meetings (GMMs)

MAP had ten GMMs in 2007 with the following speakers: (a) Ã¢â‚¬Å“Why Are we Always Lacking in National Unity?Ã¢â‚¬? with Mr. WASHINGTON Z. SYCIP, Founder of The SGV Group on Jan. 23; (b) Awards Night for Ã¢â‚¬Å“MAP Management Man of the Year 2006Ã¢â‚¬? for Mr. GEORGE S. K. TY, Chair, Metrobank Group and Mr. JAIME AUGUSTO ZOBEL DE AYALA II, Chair and CEO, Ayala Corporation on Feb. 6; (c) Ã¢â‚¬Å“Improving Trade Relations between Peru and the PhilippinesÃ¢â‚¬? with Dr. ALEJANDRO TOLEDO, Former President, Peru on Mar. 27; (d) Ã¢â‚¬Å“Importance of Surveys in Ensuring a Credible ElectionÃ¢â‚¬? with Dr. MAHAR MANGAHAS, President, Social Weather Station on Apr. 24; (e) Ã¢â‚¬Å“Eliminating Poverty through MicrofinanceÃ¢â‚¬? with Hon. CORAZON C. AQUINO, Head Ã¢â‚¬â€œ Steering Committee, Pinoy ME, Honorary Chair, ChildrenÃ¢â‚¬â„¢s Hour on May 29; (f) Ã¢â‚¬Å“Inspiring other Foreign Firms to Invest in the PhilippinesÃ¢â‚¬? with Mr. MARTIN J. SULLIVAN, President and CEO, AIG on Jun. 21; (g) Ã¢â‚¬Å“Improving Trade Relations between Europe and AsiaÃ¢â‚¬? with Hon. ALEKSANDER KWASNIEWSKI, Ex-President, Poland on Jul. 4; (h) Ã¢â‚¬Å“Strategic CSR: Managing the Competitive ContextÃ¢â‚¬? with our main speaker PLDT Chairman, Manuel V. Pangilinan and panel presentation provided by Ambassador Cesar B. Bautista, Co-Chair of the National Competitive Council, and Mr. Edgar O. Chua, Chairman of the Shell Companies in the Philippines on July 16, (i) Ã¢â‚¬Å“Best Practices in Local Governance: Model Executives in ActionÃ¢â‚¬? by Hon. EDDIE T. PANLILIO (Represented by Mr. VINCE DIZON), Governor of Pampanga, on Aug. 28; and (j) Annual MAP General Membership Meeting for 2007 and Presentation of Ã¢â‚¬Å“MAP Management Man of the Year 2007Ã¢â‚¬? for Approval of the MAP Membership with Mr. NICHOLAS M. DONOFRIO, EVP for Innovation and Technology of IBM Corporation (USA), on November 27.

MAP also had five special Joint GMMs on : (a) Ã¢â‚¬Å“The Role of Business in Credible ElectionsÃ¢â‚¬? with Atty. CHRISTIAN S. MONSOD, Former Commissioner, Commission on Elections (COMELEC) on Mar. 8; (b) Joint FINEX-MAP-MBC General Membership Meeting

Economic Briefings

MAP had two economic briefings in 2007. The First Briefing on February 28 had Prof. CIELITO HABITO, Professor - Department of Economics, Ateneo de Manila University and Gov. AMANDO M. TETANGCO, JR., Governor, Bangko Sentral ng Pilipinas, as speakers. The Second Briefing on September 25 had Prof. SOLITA
C. MONSOD, Professor of UP School of Economics, and Mr. JOSE ARNULFO A. VELOSO, Treasurer and Head of Global Markets, Philippines, of HSBC.

Industry Briefings

The MAP Trade and Industry/SMEs Committee sponsored the MAP Ã¢â‚¬Å“Electronics Industry BriefingÃ¢â‚¬? hosted by the Integrated Microelectronics, Inc. (IMI) at the IMI plant in Laguna Technopark in BiÃƒÂ±an, Laguna. Mr. ARTHUR TAN, President and CEO of IMI, presentated on the real picture of the electronics industry in the Philippines. The briefing was part of the CommitteeÃ¢â‚¬â„¢s series of industry briefings and plant visits to showcase how various industries have survived or are managing to survive in challenging times and how they are managing to remain competitive.

Leadership Survey

MAP has partnered again with Development Dimensions International (DDI) for the Global Leadership Forecast 2007-2008, a global benchmarking study to help executives better understand the leadership trends and practices driving todayÃ¢â‚¬â„¢s top performing organizations. The Global Leadership Forecast helps determine how organizations are executing their succession management strategies and how to build a healthy leadership pipeline at all levels; what organizations are doing to develop high potential talent; the differences between leading locally and globally and what it takes to be an effective multinational leader; and what organizations are doing to prepare the next generation of leaders and how well (or not!) their strategies are being implemented.

MAP Agenda@ANC

MAP has undertaken an invaluable partnership with ANC (ABS-CBN News Channel).

In order to have an effective platform for MAP members to share their expertise with both the business community and the general public as well as to achieve our objective of raising the AssociationÃ¢â‚¬â„¢s profile, MAP recently signed an exciting agreement with ANC.

In November, ANC started a series called MAP Agenda, wherein MAP members are interviewed about various
business topics. MAP Agenda airs on Mornings@ANC (weekdays, 8:30 AM - 11:00 AM) and Business Nightly (weekdays, 9:00 PM - 10:00 PM).

Through the MAP Agenda, ANC invites MAP members for interviews on topics ranging from current national and global issues that affect the business landscape, to emerging trends that shape the future, to investment strategies, to personal or corporate advocacies, and even to lifestyle choices and preferences.

The interview covers MAP membersÃ¢â‚¬â„¢ management style, the current status and future plans of their companies, as well as their lifestyle as a world-traveler and a global CEO.

The principal champion of this initiative for MAP is PR Committee Chair Tony Samson who served to successfully put all aspects of the project together with his distinguished counterparts at ANC.

International Networking

MAP Governor Felino Palafox represented MAP in the 34th National Management Convention and the Council Meeting of the Asian Association of Management Organizations (AAMO) in September in Kolkata, India.

MAP continues enhancing its cooperation with the AAMO to expand source of speakers for MAP events and provide international networking opportunities for MAP members.

MAP President Albert del Rosario met with Mr. Robert Gulick, AMA Executive Vice President for Global Operations, on the proposed reactivation of a close relationship between AMA and MAP, during his trip to New York in November.

Serving on the MAP Board

MAP successfully elected the MAP Governors who will serve the Association for 2008-2009.

The following were elected as officers for 2008:
Mr. EDGAR Ã¢â‚¬Å“EdÃ¢â‚¬? O. CHUA - President
Mr. JOEY A. BERMUDEZ - Vice President
Mr. BALTAZAR Ã¢â‚¬Å“BalÃ¢â‚¬? N. ENDRIGA - Treasurer
Ms. PACITA Ã¢â‚¬Å“ChitÃ¢â‚¬? U. JUAN - Assistant Treasurer
Mr. JAIME Ã¢â‚¬Å“JimmyÃ¢â‚¬? LADAO - Secretary
Mr. RAFAEL RaffyÃ¢â‚¬? M. ALUNAN III - Governor
Amb. ALBERT F. DEL ROSARIO - Governor
Ms. VICTORIA Ã¢â‚¬Å“VickyÃ¢â‚¬? P. GARCHITORENA - Governor
Mr. CESAR V. PURISIMA - Governor

MAP Chapters

MAP has created a MAP Committee for the Visayas as a first step in organizing a MAP Chapter in Cebu to provide wider networking opportunities for MAP members.

Arts and Culture

The very enthusiastic response to and high acclaim received by MAPÃ¢â‚¬â„¢s Gala Christmas Concert Adeste Fideles 2006 at the Santuario de San Antonio Church in Forbes Park has encouraged MAP to present Adeste Fideles 2007.

Adeste Fideles 2007, which was held at the Plenary Hall of the Philippine International Convention Center (PICC), was a benefit-concert presented by the Management Association of the Philippines (MAP) with Credit Suisse as Co-Presentor, once again. This Concert was attended by top corporate executives, professionals, diplomats and members of business community and civil society.

The Concert benefited MAPÃ¢â‚¬â„¢s chosen beneficiaries, the PinoyME (Filipino MicroEnterprise) and MAP-AIM Teachers Training Program.

The gala Concert showcased well-loved traditional Christmas carols and featured 9 classically trained musical artists who are among the countryÃ¢â‚¬â„¢s best. They included tenors NOLYN CABAHUG, Vienna-based ABDUL CANDAO, RANDY GILONGO plus GEORGE YANG and SHERWIN SOZON; sopranos RACHELLE GERODIAS, KARLA GUTIERREZ, JENNIFER UY and Canadian-trained ELAINE LEE; and plus ASEAN IKON winner VINA MORALES; award winning choirs- PHILIPPINE MADRIGAL SINGERS and CHIANG KAI SHEK COLLEGE Youth Choir and the renowned JOSEFINO CHINO TOLEDO conducting the METRO MANILA COMMUNITY ORCHESTRA (MMCO).

The Concert had ANC, BusinessWorld and PLDT as Platinum Sponsors; Regnum Christi and Megaworld Corporation as Diamond Sponsors; Philippine Daily Inquirer as Gold Sponsor; Ayala Corporation, D. M. Consunji, Inc., Landco Pacific Corporation, Metrobank, Philippine Airlines, Philippine STAR and Radio Partners as Silver Sponsors; CATS Motors Philippines, CGKformaprint, Chinatrust, Federal Phoenix Assurance Company, Inc., First Philippine Holdings, Goldilocks, IRemit, , Social Security System and Stradcom Corporation as Bronze Sponsors.

Golf Cup

In partnership with BUSINESSWORLD, MAP held the CEO Golf Cup on August 31 at the Wack-Wack Golf and Country Club.

The Golf Cup is one of MAPÃ¢â‚¬â„¢s vehicles to foster camaraderie among MAP members and other top management executives.

Mr. Antonio Sibayan, President and CEO of Mega Matrix Security, was the Overall Champion while Boeing Material Handling Corp. General Manager Arnold Jumalon won the Lowest Gross Score.

The Joint CEO Golf Cup was sponsored by SMART, Philippine Airlines, PLDT, Amkor Technology Philippines, NEC Philippines, Prudential Life Plans, Macroasia Corporation, Ortigas and Company, United Laboratories, LJ Industrial Fabrication, IP-Converge Data Center, Philgear International, The Astra Group, Gardenia Bakeries, Security Bank, Discovery Suites, American Express, Unilever Philippines, The Leather Collection and KUOK Group.

Fellowship

To maintain closer relations among MAP members and other practitioners of management in business and industry, the Membership Committee organizes fellowship events like the Wine-Tasting Fellowship last May 3rd and the Fellowship Dinner last August 8th.

MAP wants its members not only to network with one another but also to have fun together.

Portal

MAP continues redesigning its Portal (www.map.com.ph) to be more useful to MAP members.

Christmas Party

The Annual MAP Christmas Party was held on 6 December 2007 at the Manila Polo Club. Interesting prizes were raffled off. Selected MAP members, headed by Ms. Grace Tiongco, presented a special dance number. Everybody enjoyed dancing to the music of the 60s, 70s and 80s played by the famous band Ã¢â‚¬Å“Behind Closed DoorsÃ¢â‚¬?.

There was also a Ã¢â‚¬Å“MAP Idol of the YearÃ¢â‚¬? singing contest and the winners who received cash prizes were: First Prize - Ms. VICKY AGORILLA, Country Manager of Lenovo (Singapore) Pte. Ltd. Philippine Representative Office, Second Prize - Mr. BERNARD FRANCOIS FLOUR, Managing Director of Le Cellier Quality Store Corporation, and Third Prize - Mr. GLICERIO V. SICAT, President of Inter-Pacific Capital Philippines Corporation.

Finance Section

Notwithstanding an increase in the scope and extent of MAP initiatives and activities, which was fully supported by increased revenues from Adeste Fideles, the CEO Conference, and the campaign for new members, the financial resources of MAP remained healthy. MAPÃ¢â‚¬â„¢s total assets still stood at over P20 million at the end of December 2007, inclusive of about P7 million in bank balances.

Program for Membersâ€™ Spouses

In May, MAP started a Program for MAP membersâ€™ spouses. The Board felt that involving spouses will inspire MAP members to be more actively involved in MAP activities. High -caliber entertainers like violinist Jay Cayuca and pianist Raul Sunico were featured in the events offered to spouses.

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