True CSR vs Fake CSR

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Joey A. Bermudez

Unless we define in no uncertain terms what genuine Corporate Social Responsibility (CSR) is, we will yield by default to those who peddle accommodative standards of CSR.

CSR is not about “feel good, look good, and smell good” projects that are the handiwork of spin masters and propagandists whose job is to deodorize the social misbehavior of their companies through high-profile programs. We should not allow any space for this sort of corporate hypocrisy which has only served to set back the practice of genuine CSR by creating confusion and distrust.

May 7 - TRUE CSR VERSUS FAKE CSR (Joey Bermudez)

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